Hey everybody. I had another win this week and I had to share this trick that has come in handy for me regarding marketing my business. We've all heard how important branding is in getting our name out there - it's why Coca-cola slaps it's logo on everything, right?Of course it is, but when you're first starting out in business, every dollar spent is crucial - and custom branding is expensive. There's lots of laboring done by entrepreneurs about what their logo should look like or what it should cost. I won't go into any of that here, except to say once you have your logo and your branding - I highly recommend getting a rubber stamp of your logo.I started using this rubber stamp method of putting my restaurant logo on take-out bags back when I had a burger delivery start-up with the Domino's pizza founder. He taught me this. It's a low-budget, high impact piece of branding. Every bag that went out the door had our logo on it.When I opened my board game website, I turned to my old mentor's trick and started stamping the outer shipping box with our friendly dice logo. This simple stamp allowed me to uplift my brand's visibility throughout the shipping process, but when the customer picks up their package and see our happy dice logo with my domain name across the package, I think it sparks some joy in the customer.That's why I wanted to share with you all this hack because I've taken it a bit farther and I couldn't be more excited with the results. I'm launching a worm farm business (you can check out the 5 Ride-a-long posts so far in /r/EntrepreneurRideAlong)You see, our new product is an in-home Worm Composter and our ideal customer is very concerned about the way packaging products are used. As a composter brand, it would be offensive to my customer if I were to send styrofoam peanuts as filler for my boxes as an example. So I have been working to make sure all of our packaging is compostable.Well, I left my wife Audrey to the details of getting our logo and branding right for our outer box and she did such a great job I had to share.Imgur: Using Rubber Stamps for Branding on PackagingShe also got stamps made saying "This Box is Worm Food" and also smaller logos for our inner packaging. For this method, I just used generic boxes from ULINE and then we stamped our logo and branding on them. I chose emerald green because that's easily associated with environmental/sustainable living companies.I'm so pleased with how it tells our customer that we're an eco-conscious brand and that our packaging is compostable. It also helps us continue to convey our fun, curious approach to worm farming. I also know that when our customers order and see Verm the Worm on our logo with this branding they're going to be smiling as they bring it inside.We got our stamps off Etsy and they can range from $50-150 for the rubber stamp and the inkpads are probably another $20-30, but you can also buy refillable inks to replenish the pad. We just take normal boxes and stamp them ahead of time. If you are currently sending a product to your customer in an unbranded box or envelope I highly encourage you to try the rubber stamp method to quickly up your product branding game without breaking the bank on stickers or printed graphic labels. see hubwealthy.com/wealthy
