The fifth Dimension.

A little abstract but I promise there is a point.We all know about the three phisical dimensions; height, depth, length. These describe the dimensions of the object so that one is able to set aside phisical resources to work with the item.Then you get into the proposed fourth dimension: time. The first three dimensions can be irrelevant on a practical level if you never organize time to make it happen. Humans have a limited amount and allocate it differently depending on their motivation.I suggest the fifth Dimension being recognized as "who". Being human and social creatures, no action is made unless it benefits someone. Some act to help themselves, some for posterity, some the greater good. No energy is expended except for the better of someone.No business is contracted except for the better of someone.When it comes to branding, I have seen many posts about "should I choose x or y for our brand?" logo, name or other varieties of decisions.Each time the same question needs answeredmm:n o. Who, are you helping? Is it a CEO, small mechanic shop, Family plumbing business, hipsters, the nouveau riche, ect, ect ect. Each of those have highly specialized views of themselves.Even though your solution may help everyone, odds are you don't have the marketing power to reach them all. When you personalize your target customer, and I mean that singularly, you will make a more profound effect in your brand.Your message will be simpler, clearer. You will be able to paint how you can help your customer actually identify how you can help them and stand out from the noise.TL;DR: Do the work and decide who you help the best. It'll make following decisions easier, and get you better clients. see hubwealthy.com/wealthy