Yesterday we launched a list of inspiring leaders in no-code. We tagged over 50 influencers and leaders, the response has been beyond good.This is just one of the several growth projects we’ve done week-in week-out in the last four months since I joined. I still haven’t been able to catch my breath and it’s exciting!I work as a marketing manager for WeLoveNoCode. A platform that connects founders and enterprises with top-tier no-code developers.Just thought to share a few things I’ve learned marketing a high-growth startup like ours. To put into context, in February this year, we had an MRR of $35k (420k ARR). Last week, only ten months later, we surpassed $230k MRR ($2.7m ARR).The goal of this post is to share some tips I think would be helpful to marketers and startup founders. I hope you find it useful as we did.Let’s dive in.We began with finding product-market fit:When you’re starting out, it’s somewhat hard to measure if your product has found product-market fit. For us, this took several months of tweaking the product, changing one price at a time and constantly getting feedback from our customers. We have a log on Slack that notifies us on our website updates — we have at least three of that everyday.If you any a process, how you can go about it. Consider three things when measuring your PMF (Product-Market Fit) - Doing your research - Understanding the market through metrics - Utilizing tools like Promoter Net Score and PMF surveys.Research on how your potential customers are reacting to competing solutions. For us, apart from competition from other no-code platforms, we researched on how our potential customers were reacting to indirect competitors in traditional software dev (e.g Turing, etc).Track your activities One of the most difficult things we tried to solve was marketing attributions. We could not identify which marketing channels brought us leads.In a startup you typically do things very fast and lot of times, it can be chaotic. But it is super important to find out we’re you’re getting the most results so you scale that and kill what doesn’t work.Although we still have a ton of improvements, we’re really on the right track with this one. You can use Google analytics, Ahref for SEO, Klipfolio for visualization, etc.Do tasks that are most impactful and requires the least time and effort. As a startup you will always have a million things you ought to do right now. However, for your sanity and effectiveness, you must outline your most important tasks and then evaluate based on specific goals. For example, you content strategy may be based on two goals; conversions or engagement. Identify the most important for the channel you plan to promote your content on. Some channels may not do well with conversion-focused content. For this channel, you probably need content that stirs engagement which can lead to indirect conversions.Thankfully my team lead built a model that helped us focus on very strategic activities using OKRs, weekly Kanban sand daily stand up meetings. We are a very small team - two core marketing, one design and one development. We quickly fell from a team of 8 to four and instead of dropping, we became more effective and scaled results.Run growth projectsLike I stated at the beginning of this article, we run growth projects almost every week. It’s very tedious but do it consistently and see results. The idea is to share things that your target audience will find useful. You must have identified where you audience hangs out the most, find out what succeeds there and curate yours accordingly.For us, a few of what we released include - Free Figma pitch deck template (done by our in-house designer) - Gated content (How Early-stage Startups Can Get Users) - PR base of journalists for startups (incase you want to reach out), etc. - Inspiring Nocode Leaders 2021, etc.These projects no only helped us get thousands of leads, it also helped establish our brand in our niche.Quality of talent matterThe success of the startup will largely depends on the quality of your talent. For example, my team lead (Head of Marketing) has built and sold her own startup, became CMO for a $50m+ funded company and was one of Forbes30Under30 alumni for 2020. She was also ProductHunt Maker of the Year Runner-up for last year. The same quality for replicated for other team leads and members. If you can’t afford paying a lot, offer equity. If they believe in your vision, you could get them on board.So far, I’ve had an amazing experience and hoping to wind down a bit as the holiday approaches. I’m taking stock and I’m grateful for the opportunity.During the holidays, I’ll be taking some courses just to get me refined for the next stage of growth. It’s going to be madness next year and I’m super excited.Open to answering any questions. see hubwealthy.com/wealthy
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