In my opinion if you hire people smarter than yourself, hiring people with 130 average iq for top roles(your top trusted marketer, cpa), getting smart people to set up your standard operating processes/system, finding the right mentors and industry experts, finding the right market opportunity, doing things by the most optimal way.imo, when things are set up like this, and keep improving on this to become a unique business, it can create a type of product/offer that is unique and better than the direct competition. To me this is the way to make a unique and superior offer (product/brand). What is your opinion on what is the right set up? see hubwealthy.com/wealthy
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