I used to struggle with choosing a niche to sell ebooks and online courses on. There were a few things I felt I had good knowledge in, but I deffo didn't feel like an expert.Now I really wanted to make money online. And next to winning the lottery, it represented my dream way to make a living.But I felt like an imposter and used to think "how can I sell others shit if I don't feel like a pro myself?"In my head I had two options:Either build my skill until I feel like an expert.Exaggerate how much I knew like 90% of online gurus.I genuinely considered both, but neither properly appealed to me. Fortunately I found my answer while playing darts in my friend's garage.My buddy (who runs a local burrito takeout) helped me realise a simple workaround. Here's what he said:"Why don't you position your ebooks, course and entire business for beginners only?""You. Fucking. Genius" I said.Let me explain.Say I'd been working out for 4 years and knew how to build a good physique - but by no means was an expert. Instead of trying to be the guru who knew all the tricks, I could simply be the guy who helps newbies learn how to put on their first 10kg of muscle.Now most people think this won't work. Because in their head unless you're the absolute granddaddy of your niche they think others won't care.This is as wrong as it gets.Think about this.The majority of any market is beginners. Guys who want to achieve something, but feel clueless or lost on how to do it.Now…They've likely tried and failed a few times.Suddenly you have an opening like no other.Instead of trying to compete with hundreds of fake gurus all screaming "I'm the best. I know every trick and secret there is" you saying:"Hey man I'm the guy who will get you from 0 to your first 10kg of muscle.I'll be straight with you, after your first 10kg it gets harder and more complicated and that's not my area of expertise.However if you're not there yet I'll show you a damn-near fullproof method to put on your first 10kg of shredded muscle.And I mean that man. Don't worry if you've tried and failed before. That's because most fitness gurus have long forgotten what it's like to start out - and a result 80% of their advice is either unnecessary or utterly useless to beginners.Follow me and let me cut out the crap. And get ready to pack on real muscle at a rate like you've likely never thought possible"It's easy and bloody hell is powerful.While everyone else is trying (and failing) to be the Michael Jordan in their niche, you swoop in and become the Phil Jackson!My friend's suggestion has been the backbone of my first $100k to $120k online. Until then I stuck exclusively to the beginner market. And it meant I had to the freedom to earn an income without feeling like a fraud in the process.Now my experience is with one business. And it may not hold in all situations. But by all means give it a go, and if you sell ebooks and online courses be sure to check out r/internetmarketing where there's tips and advice like this every day. see hubwealthy.com/wealthy
0 comments:
Post a Comment