Link to video: https://youtu.be/j6QPZp--lJEI release new videos often, if you’re interested in subscribing here’s a link: https://www.youtube.com/channel/UCfbLDMh6uGOZePAfqqjVZ-g?sub_confirmation=1If you'd prefer to read the script instead of watching the video, here it is:Summary of the Lean Startup By Erick ReisAbout The AuthorOther than being the author of, ‘The Lean Start-up’, Erick Reis, an American entrepreneur and a blogger, is also the author of ‘The Start-up way’, a book that talks about modern entrepreneurial management.The Book’s Main IdeaThe book’s main goal is to help readers avoid the number one mistake that makes start-ups fail i.e. launching a product or a service without the entrepreneur knowing who the product’s customer is and what those customers really want.To quote the author:“Success is not delivering a feature; success is learning how to solve the customer’s problem” Erick ReisThe Lean Start-up focuses on teaching readers how to better their start-up businesses by exposing them to a new way of thinking that is able to mitigate their risk going forward which automatically increases their likelihood of finding a product that sticks. The book does that through introducing the readers to a systematic and scientific method that enables them to get all the information they need to make fast and decisive decisions when starting a business.“The ability to learn faster from customers is the essential competitive advantage that start-ups must possess”’ Erick ReisA Look at the Main Topics Discussed In the BookHere is a taste of what to expect from the three phrases of the book.First phase: VISIONIn the book, Reis, through his experience, explains why start-ups fail. He tries to make readers understand that the battle for a successful start-up is first lost in the vision where entrepreneurs follow a conventional approach of starting a business; which dictates that immediately they get an idea and it has been approved by either their friends or family, the idea becomes legit and ready to be launched in the market.According to the Lean Start-up, the conventional approach is wrong because it makes entrepreneurs launch start-ups based on untested assumptions, which increase the possibility of them creating a perfect product that nobody wants.Reis says that the first goal of a start-up is to figure out the right thing to build, the thing that customers will want and will be willing to pay for as quickly as possible.Under the topic of vision, Reis teaches the readers how to kick start a start-up the right way. He uses a super formula, which makes the reader better at starting a successful business. Here is a glimpse of the formula.Step 1: The reader is taught how to come up with a user experience vision.Step 2: The reader is taught how to identify critical assumptions on their idea, which determines the success of the start-up. Step 3: The reader is educated on how to experiment with critical assumptions. Here, Reis uses the Zappos example where he explains how Nick Swinmurn, the inventor of Zappos, came up with a successful business by simply experimenting with his assumption, ‘people can buy shoes online’ by first posting photos of shoes online to test customer demand. Step 4: The reader is taught how to build an MVP (minimum viable product)- A sample of the reader’s product that highlights the main features of their idea but takes less time, effort and money to build, that they can use to test their idea with.Second phase: STEERThis phase the book focuses on teaching the reader how to steer his/her start-up business through using the Build-Measure-Learn feedback loop formula.In the book, Reis says the lean start-up methodology is based on a cycle of rinse and repeat; the build-measure-learn. What the reader is taught from the steer phase is how:He can identify the leap of faith assumption from his idea. He can use various methods to test his assumptions. He can release his product to the market. He can learn to define his baseline metric of judging the performance of his product to the market and how he can use it to measure his products success or failure. He can assess his products results and know whether to pivot (adjust to a better one) or persevere (retain the idea).Third phase: ACCELERATEIn the book, Reis uses the vision and steer phases to set a foundation for the reader’s last move to take to have a successful start-up, which is acceleration. In acceleration, Reis teaches the reader how he can move past the feedback loop faster and go on to set the innovation and growth ball rolling.Under accelerate Reis focuses on teaching the reader the following topics.BATCH- This part explains how the reader can use a small batch approach to get his product going as soon as possible. The author goes on to say that smaller batches work better for lean start-ups because they enable the entrepreneur to detect a problem early as well as enable him to get quick feedback from a customer. GROW- In this section, the author teaches readers how to identify and concentrate on the right growth strategy for their start-ups. To illustrate how important a right growth strategy is, Reis gives an example of how Sabeer Bhatia, the owner of Hotmail, grew the business by figuring out her best growth strategy, which was adding signature that carried the message, “Get your free e-mail at Hotmail” onto every outgoing email. ADAPT- This part teaches the reader how to develop an adaptive culture using the ‘five why’s system’. INNOVATE- This part teaches readers how to set up their start-up as an innovative company that has an organized way of producing new-innovations and start-ups.ConclusionThe big take away from the book, ‘The Lean Start-up’ is; entrepreneurship is management so for the reader to succeed in it, they need to manage their start-up business as the institution it is and avoid jumping head first into ideas.I hope that was useful, have a great day!I release new videos often, if you’re interested in subscribing here’s a link: https://www.youtube.com/channel/UCfbLDMh6uGOZePAfqqjVZ-g?sub_confirmation=1I've made over 60 summaries of the best self improvement books, the links are below.Full playlist of them all here: https://www.youtube.com/watch?v=dOImyOGN9UE&list=PLaNTB6oQAa0AYuul0tqUscg1ZLj_arZgaHere are the links:Make Your Bed: https://www.youtube.com/watch?v=z7mBNcI2H1c The power of the subconscious mind: https://www.youtube.com/watch?v=UNi9zDGaZtw Getting things done: https://www.youtube.com/watch?v=oCNN2pyO5Yc The power of intention: https://www.youtube.com/watch?v=7ezM3fIKHTY Deep work: https://www.youtube.com/watch?v=2SOQpjHKESA The magic of thinking big: https://www.youtube.com/watch?v=wdQRQ82AED8 The alchemist: https://www.youtube.com/watch?v=NcQjBghtxMU Blink: https://www.youtube.com/watch?v=rie9Pkp4Ktk Atomic Habits: https://www.youtube.com/watch?v=B6u0X0CDEqU The E-Myth Revisited: https://www.youtube.com/watch?v=ctHTVZRnE7g Mindset: https://www.youtube.com/watch?v=0QU5Q3lyTqo The art of war: https://www.youtube.com/watch?v=8_5qhA2y-E4 Rework: https://www.youtube.com/watch?v=zsaZU-HW18k The lean startup: https://www.youtube.com/watch?v=j6QPZp--lJE The hard thing about hard things: https://www.youtube.com/watch?v=yl_Q3E5d33U Crush it!: https://www.youtube.com/watch?v=onbmkc-29KI Delivering Happiness: https://www.youtube.com/watch?v=GiUWCZkHbA8 The personal MBA: https://www.youtube.com/watch?v=eFpXccN3YEU The $100 startup: https://www.youtube.com/watch?v=Cqa1LqahOLE Zero to One: https://www.youtube.com/watch?v=RGtQjkSUahc Grit: https://www.youtube.com/watch?v=doUSy1Eo76s Start with why: https://www.youtube.com/watch?v=LgMnlf4jcYY The compound: https://www.youtube.com/watch?v=0nSIiAMnDY0 The Prince: https://www.youtube.com/watch?v=lzVmhWFdwBQ The willpower instinct: https://www.youtube.com/watch?v=Jz5EXLYxWDQ The slight edge: https://www.youtube.com/watch?v=sItMk2xS_ZU Meditations: https://www.youtube.com/watch?v=ul2nuHOnCPI Who moved my cheese?: https://www.youtube.com/watch?v=PQhJkIPHiyw The One Thing: https://www.youtube.com/watch?v=cS5lgHhbUoM The richest man in babylon: https://www.youtube.com/watch?v=xbnHlWFnWLs The power of habit: https://www.youtube.com/watch?v=d366w-o8nhA Secrets of the millionaire mind: https://www.youtube.com/watch?v=R1WjeoCw30g The 6 pillars of self esteem: https://www.youtube.com/watch?v=Y5NRiB_-w10 The 7 Habits of Highly Effective people: https://www.youtube.com/watch?v=_nGzZ9m_Xsg Thinking Fast and Slow: https://www.youtube.com/watch?v=fqw9dwxiKSw The 4 hour work week: https://www.youtube.com/watch?v=tCWzSlAqO0g The power of positive thinking: https://www.youtube.com/watch?v=IAdxM_19KBc The power of now: https://www.youtube.com/watch?v=wa7mAlLhD3w Think and grow rich: https://www.youtube.com/watch?v=btQNKjSy8Ww 12 rules of life: https://www.youtube.com/watch?v=9InBOOy1eTU The 5 love languages: https://www.youtube.com/watch?v=nPq4Vxh74jY Rich Dad Poor Dad: https://www.youtube.com/watch?v=GV31Wpr2Fl8 How to win friends and influence people: https://www.youtube.com/watch?v=s61o8y22BpM The inside out revolution: https://www.youtube.com/watch?v=68OwvuqZEGo Models: https://www.youtube.com/watch?v=Hs0d7Da8ufo Man’s search for meaning: https://www.youtube.com/watch?v=eyXFQ5W0bMk The subtle art of not giving a fuck: https://www.youtube.com/watch?v=dOImyOGN9UE How to stop worrying and start living: https://www.youtube.com/watch?v=qUQXrEk52Ug The millionaire fastlane: https://www.youtube.com/watch?v=vrtjXONWVfA 5 extremely powerful techniques to master motivation: https://www.youtube.com/watch?v=vmRzDIisUeM Quiet by Susan Cain: https://www.youtube.com/watch?v=SzRcYLq63dU Extreme Ownership: https://www.youtube.com/watch?v=eMWeEyqWHe0 see hubwealthy.com/wealthy
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