Your idea doesn't have to be unique. Your branding has to be.

There's a misconception amongst young entrepreneurs that in order to be successful, your business idea has to be unique. Your product can be the most unique thing in the world, it still won't sell if you're unable to create a demand in the market.How is demand created? By branding yourself.Did the world ever truly need hundreds of social media apps? No.But still most people have accounts on at least 5-6 social media apps. Same people have profiles on different platforms to connect with the same audience.Why? Because every single social media platform, has branded itself to be unique in their own right.When you think LinkedIn, you think social media app for professionals. Are those professionals not available on Instagram? Of course they are. But Instagram has branded itself to be a platform for sharing personal photographs and updates.When you think Reddit, you don't think personal photographs and updates, you think, a place to share and give knowledge.Their basic idea boils down to this: These social media platforms are a place to connect with people at.But their branding, spark interest of the same person in different ways.So, don't ever take your branding too lightly. Be clear about:Who you want to serve.Why you want to serve them.How will you convey this message to your target audience.If you do not know these things, then quite frankly, you will be driven out of business real soon. see hubwealthy.com/wealthy