According to Fundera, 14% of small businesses fail because of their poor marketing.But To be successful, It doesn't mean you will have to spend 10,000$ on marketing either. Small business often has a tight budget when it comes to marketing.They say " You Need to Spend Money to Make Money" but that doesn’t mean you have to blow your budget as well.This article will get you through 6 Budget-friendly or free marketing ideas that small businesses can use to generate more leads.#1 Create a Referral programAccording to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising. Asking your current satisfied customers for referrals is one of the best marketing ways.I mean, What is the worst that can happen?They will say no, that's all, right?But if they say yes. your product can get a lot of exposure between their family, friends, and co-workers. To encourage your users to participate in the referral program, you can use many ways like offering discounts, special offers, giveaways, prizes, etc.#2 Add your product on share and discover websitesWebsites like product hunt, Google My Business, Trustpilot can become important traffic sources for your website if you have a unique and helpful product. And if you can manage to get on top results on one of those websites. It will become a gold mine for your product. getting on top has many perks like,It will help you giveMore customers,New business opportunities such as partnerships,more opportunities to feature on the press,More newsletter subscribers,and a lot more.#3 Create a BlogCompanies with blogs produce an average of 67% more monthly leads than companies that don't blog. creating and managing a blog is not rocket science. there are plenty of free digital marketing and content creation tools that can help you get your things more easily. Creating a company blog can help you in many ways like it can increase your brand awareness, Attract New Customers, gives more opportunities to Show & Tell What Your Business Can Do, Build Your Network Within Your Niche, and a lot more.#4 Give Free samples or ConsultationYou must have noticed, every departmental store has one lady that gives free food, right? Giving free samples is a powerful method that can drive more traffic. and according to the 2017 Bringham Young University study, Many businesses found great results by giving free samples to consumers. Not only it helps you with traffic,It also helps youBuild trustIncrease customer loyaltyCreate a buzz and word of mouth among customersincrease business reputationCreate brand awareness#5 WebinarsHosting a webinar can bring many great opportunities for your brand to present itself in front of the world. It gives you more opportunities to tell your customers why and how your brand is different than others. It will help you show how your product uniqueness in a whole new way with examples and real-life storytelling. andDid you know?73% of B2B marketers say a webinar is the best way to generate high-quality leads.#6 Try Guerrilla MarketingGuerilla marketing is an out-of-the-box marketing method that many brands use to surprise their customers uniquely. And because People love talking about out-of-the-ordinary things. Guerrilla marketing has become a very profitable marketing method. Not only it is budget-friendly, with its uniqueness, it can also help your brand increase your brand awareness, and more chances to feature on local or even national news. see hubwealthy.com/wealthy
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