In 2015, Marvel did an awesome Ad Campaign for Ant-Man that blew me away, here are my ideas on how to replicate the same kind of success but on a smaller scale.

I recently broke down this amazing campaign because I was so excited about how creative it was. Essentially the joke was that Ant-Man is tiny, so let's use this hilarious predicament.They commissioned talented artists like Slinkachu to make miniature figurines and put them across London. They made mini billboards and small bus stations too.It was this type of creative gorilla marketing that made this campaign go viral.The key takeaway here was that it didn't matter that these figurines and mini art installations were local because they were so creative and smile-inducing that people wanted to tell their friends about it.Word-of-mouth in today's landscape is sending a tweet or tagging a friend in a meme - it's got potential to go global, which it did for Marvel.If you can make a physically creative installation, poster, or something that can put a smile on someone's face, you've got a great and potentially very inexpensive way to get attention.Examples:Book release? Commission a few dozen bookmarks from local talent, go to the closest library and slide them into popular books in your niche.Video game launch? Hire a master cosplayer to recreate the main character at a convention.New online clothing store? Hire a professional photographer, and do a pop-up photoshoot with your new line available to try on. Get people tagging their photos and give away prizes as incentives.These aren't crazy creative because I thought about them in a few minutes, but putting in some time to do something different can go a very long way.There's no dollar figure on creativity, the less money you have the more resourceful you can get.Go kick some ass, guys & gals 💪- Sah see hubwealthy.com/wealthy