Hello - I started a very niche newsletter aimed at Shopify store owners. For those of you who have launched and marketed newsletters in the past, what are some marketing channels or growth hacks I should look into?Here's what I've done so far:Launched Shopifreaks on Jan 19, 2021Announced the newsletter in r/Shopify that same day and got my first 6 subscribersSpent $8.94 on Facebook Ads targeting Shopify store owners. Got 5 clicks and 0 sign-ups.Spent $16.12 on Reddit Ads targeting Shopify subreddits. Got 16 clicks and 0 sign-ups.Revamped my sign-up page based on feedback (and necessity due to lack of sign-ups from ads, LOL).Sent my first newsletter on Jan 25, 2021Shared it each week on the Shopify Business Weekly Threads. Got a total of 9 sign-ups.Reader shared it in their investment group. Got 6 sign-ups.E-mailed a test group of 17 Shopify store owners who I've previously helped through one of my Shopify service websites and asked them individually to join. Got 7 sign-ups.Paid $25 to post and pin to the top for 24 hours in the Shopify Beginner Community Facebook Group (22k members). Got 14 sign-ups.A couple more sign-ups trickled in from here and there and I've got a total of 44 subscribers.An e-commerce podcast reached out to have me on their show, which I'll be able to talk about the newsletter. I'll also look to connect with other Shopify or e-commerce content creators in the future.Some more stats:60 people subscribed but only 44 confirmed their e-mails, leaving 16 unconfirmed e-mails.39 received welcome e-mails and 49.15% opened.1st Newsletter (Jan 25th): 6 recipients. 66.67% opened. 33.33% clicked.2nd Newsletter (Feb 1st): 21 recipients. 52.38% opened. 19.05% clicked.3rd Newsletter (Feb 8th): 22 recipients. 50% opened. 18.18% clicked.4th Newsletter (Feb 15th): 22 recipients. 50% opened. 13.64% clicked.5th Newsletter (Feb 22nd): 31 recipients. 61.29% opened. 12.90% clicked.Tomorrow the 6th Newsletter goes out to 44 subscribers.The clicks don't really matter because that's just people clicking on an article for more info beyond my summary, so not a metric that I'm too concerned about, but listed anyway.So far I've just been testing the waters with different marketing channels to see what worked while focusing on delivering a great newsletter each week to those who have subscribed. I haven't put too much ad spend into any of them yet as you can see. Figured I'd drop $10-25 here and there and then try to scale the one that worked best. So far none of the paid methods have been that great of a ROI in terms of subscriber acquisition cost. Right now I'm averaging $2.17/subscriber through paid channels.I've thought about gamifying the newsletter through points and referrals similar to how Morning Brew does it, but I wanted to test some other methods first. I have a ton of friends / associates in the Shopify world who have offered to give out subscriptions to their apps and themes as incentives, so I feel like gamification might be something worthwhile to look into in the future.What else would you do in my shoes? Or what that I've tried do you recommend that I continue throwing some budget into? Thanks for any advice. see hubwealthy.com/wealthy
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