Recently, LearnWorlds and Teachable ran 2-3 day events with marketing, sales, and content creation industry leaders giving advice on building and selling online courses. There were some great presentations, but not many people have time to watch 20+ hours of talks 🤪...so I've included my top 15 tips here.Almost every talk had quite a few "success stories" - so for every point just imagine "Joe Blogs the guitarist" or "Jane Blogs the working mom" applying the technique and then making it rain. 💸Favorite 15 (The Cream of the Crop) 🚀YouTube 📺Make sure your video description ends with the same brand overview blurb because that makes YouTube more likely to recommend your other videos (YouTube recognizes that similarity). [Ron Stefanski]Webinars can really grow your list, but nowadays, much easier to get people to use Facebook live and YouTube live. [Sigrun Gudjonsdottir]2 Key things the YouTube algorithm cares about - (i) Click Through Rate (CTR) - greater than 5% is considered great, and (ii) View Duration. Hence you need to prioritize an intriguing thumbnail and title for your videos. Other things that help: tags, likes, comments, external traffic, metadata. But the CTR + Duration are by far the most important. Bottom line: Create videos people are interested in, create interesting videos that keep people's attention. [Gillian Perkins]LinkedIn 📈Include a call to action in your cover [Terry Rice]The more engagement you get for your post, the more reach you get in the newsfeed. This is how LinkedIn determines which content to show to more people. So you want to encourage comments. respond to all comments and keep the conversation going (leave a real comment, not just an emoji) [Terry Rice]Email marketing 📪Your email sign up call to action should be clear and descriptive - not "sign up", instead put something specific like "send me the course" [Brian Olson]Consider a Joint Venture (JV) launch for your course - this means that during the pre-launch time your JV partners mail their email lists and tell people about your online course. This can be a very powerful way to launch a course even if you do not have an audience. Plus it's free. [Stella Mikraki]Affiliate marketing 🤝Ask your customers to be affiliates (setup autoresponders for this, e.g. 100 days after a course purchase)Course Structure 🔖People have limited time. The highest value courses get the student through the journey quickly. [Jane Sagalovich]Sales Copy 👩💼Social proof is important - make sure you message students who have completed your course for testimonials. Don't just write the text, ideally have screenshots from other platforms. [Jason Ampel]Quiz Funnels 🤓Use Quiz Funnels. A quiz funnel is a series of questions when someone lands on your website which allows you to better understand their situation so that you can customize the product, offer, or messaging to that person. 5 reasons to use quiz funnels: (i) cheap leads due to higher engagement and an increased chance of virality (ii) high sales conversion since your offer is customized based on quiz answers (iii) high volume - again due to virality (iv) valuable data from quiz results (v) Allows you to better serve your customers [Ryan Levesque]Use the power of "micro-commitments" - so never ask more than one question per screen. Always start with a "Grease the wheels" question that is low risk, low threat. Always end with a lead capture question. The sweet spot is 5-12 questions. [Ryan Levesque]Referrals 👫Referrals can be super-honest and non-slimy. This can be a way to build rapport with your loyal customers - see example copy below [Raúl Galera]Analytics 📊If you can't track it, you can't fix it. n.b. Google and Facebook lie about their numbers. They are usually off by 30% when it comes to conversions (over or underreported) so track it yourself. Don't spend one dollar on marketing without tracking in place.Hopefully you found these useful! There's a lot more info on how to get started and grow an online course business over at CourseMaker see hubwealthy.com/wealthy
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