Interactive marketing (IM) is a one-to-one marketing method that reacts or changes on the actions of target individuals. For its reactive nature, IM is also known as trigger-based or event-based marketing. The target audience is more likely to focus on this type of advertising as it is interactive and usually goes unperceived as a marketing effort. It engages people via multiple modes such as contests, quizzes, games, calculators, interactive storytelling, surveys, videos, and infographics, among others.IM is a customer-centric strategy that requires the implementation of advanced technological tools, which provide every single known detail about a customer via a 360-degree customer profile. This enables marketers to indulge in hyper-personalized marketing, which ensures customer interest and gets them to participate in such campaigns actively. This method is especially helpful in recovering from problems of short customer attention spans, improving brand image, and providing a trustable platform for prospects to share contact details. see hubwealthy.com/wealthy
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