The exact framework we use to launch Products

We have a client that owns a SaaS product so I figured I would share the exact steps and process we go through to launch the product.*note: these are the initial steps and they are not always the same it depends on the product and the industry.After we signed the agreement we have the first meeting with the team that will be working on the launch.*note: the SaaS is a log management solution.​​1.Kick off workshop and onboarding ( usually 1 week )Design thinking workshopDefine project goals and objectivesDefine expected outcomesDefine KPIs and scope of the projectPlan and organize kick-off workshopPlan and organize the overall project structureObtain detailed knowledge of the product and its services​2.Discovery faze ( usually 3-4 weeks )Gain a deep understanding of the industryCompetitor analysisWhat are our major competitors?How are they similar?How are they different?PricingBusiness modelWho uses these other tools?Why do they use them?What do they do to acquire competitors?Channels they useStart research into potential acquisition channelsResearch target audiences for approachDevelop personas and find/approach early leadsWho can use our product as a tool?Who is most likely to use it?Who were the greatest benefits of using this tool?Where are they?What do they do on a daily basis?What do they read?What other tools do they use?Why would they like to use our product?What benefits would they have?Why wouldn't they use our product?Research on open source projects​3.Potential acquisition channels review ( usually 2-3 weeks )General customer journey Review possible inbound acquisition channelsReview possible inbound acquisition channelsReview outbound acquisition channel opportunitiesComments and proposals on how to design a better funnel*the next 4-5 fazes depend on the outcome of the first 3 fazes​4.Strategy development ( usually 3-4 weeks )​5.Experimental design + execution ( usually 4 weeks )​6.Small batch feedback gathering ( usually 3-4 weeks )​7.Iterate strategy ( usually 2 weeks )​8.Output and Documentation​Communication tools:SlackLoomMiroEmail​Brainstorming ideas and masterplanMiro​Organize, track and manage workAsana​Hopefully, someone will grab some value out of this, Cheers!! see hubwealthy.com/wealthy