On LinkedIn, there are over 600 million professionals. You must pay special attention to the creation of your profile if you want to stand out.In this guide, I am going to talk about how I branded my personal LinkedIn profile, the same was applied to my company page as well. I own a small full-service agency that got some clients through LinkedIn. You can replicate this if you want the same results. Let's start!NameInclude your first and last name, No nicknames. No "rockstar" or "hero". On the LinkedIn mobile app, you can use the audio feature to record your name. I go one step further and give a one-line elevator pitch, As most of the people who stumble upon your profile will most likely click on it.URLGet a friendly URL for your personal page and company page. Ditch the default URL as the friendly one is easier to share, and looks way more professional.Banner PhotoDon’t leave it on default, Use a banner image that reflects you or your brand. Head over to Canva and design one for yourself @ 1400 * 425px or hire someone to do it for you.Profile photoOne of the most important aspects of a LinkedIn profile. Choose one that resonates with you, It should be a headshot, preferably a blurred-out background. Hire a professional photographer(expensive, but well worth it) or use some services like this or this (Cheap, worth it as well) to get professional work done.HeadlineThis is the second most important aspect of your profile! Be succinct, innovative, and include essential terms that help others understand your business and job within it.Add all other details in location, school(if any) at the top. Get at least 300+ connections. I’d go for 500+ tho. Be strategic in making connections, Only add those who are somewhat related to your business. Don’t go on a connection request spree, however, LinkedIn has now imposed a 100/week connection requests cap.SummaryUse industry-specific terms in your LinkedIn profile to make it more search-friendly, since this will help you appear higher in LinkedIn searches.IncludeA small intro to who you areYour skills, expertise, and some projectsAny achievementAnd some of your valuable services/productsUse bullet points if you can!In a way use this as a portfolio of your greatest work to demonstrate that you have the expertise you claim.ExperienceThis is the third most important aspect of your profile. This is the only part of your LinkedIn profile your potential clients will care about. The previous ones were about first-impressions, this one is about pure skills.Include all of the organizations and businesses for which you have worked. Another crucial aspect to add is information about your duties, accomplishments, and development.People don’t care about what you can do nowadays, they rather want to know what you have done.Also, this is a good place to include a little more about your company/brand and what makes them unique. Use bullet points to make them easy to read.Words to AvoidSpecializeExperiencedSkilledLeadershipPassionateExpertMotivatedCreativeStrategicFocusedEducationSpecify your highest educational outcomes. This will make it easier for you to locate persons with whom you have previously studied, as well as give an opportunity to amaze passers-by.You can also mention activities that you took part in while in school or at university. Use bullet points for this one as well.Licenses & certificationsMention your Licenses & certifications if any. Don’t put random certificates. You can also include some of the things that you have learned in the description.Volunteer experienceNo one gives a damn about this if you own a business, if you are looking for a job then yes go optimize this. Your character and beliefs should be reflected in your LinkedIn profile, volunteering allows you to exhibit your compassion and dedication outside of the job to the recruiters.Skills & EndorsementsAs essential as references are skills and endorsements. You're not just optimizing for those keywords when you add your talents and knowledge to your LinkedIn profile; you're also establishing possibilities for endorsements.Add at least ten skills related to your business.Pin your top 3 skills.Ask for some endorsements from your friends, family, or employees for an initial boost.RecommendationsHaving LinkedIn recommendations attracts attention and indicates that you possess significant qualities.If you have a good working connection with a customer or a coworker, ask them to suggest you on LinkedIn, and vice versa.If you did something great for your client, don’t be afraid to ask them. Ask politely for a recommendation, they won’t say no trust me. Think of recommendations as word-of-mouth marketing in real life.AccomplishmentsThis is self-explanatory. I don’t have any on my profile, I don’t think they are that relevant.Why is LinkedIn Profile Optimization Important?Users with complete profiles are 50 times more likely to receive opportunities through LinkedIn.The main reason to complete your profile is to ensure that you will appear in LinkedIn search results and sometimes even google search results!Only 51% of LinkedIn users have 100% completed profiles. Think of 2021 LinkedIn as 2012 Google. My fellow SEOs might have got a clue now ;)That was a pretty long post, sorry guys. My initial plan was 3x-5x than this, I decided to cut it short haha. Let me know if this was helpful, I will write about outreaching on LinkedIn next. see hubwealthy.com/wealthy
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