TL;DR: I have a small company and use MailChimp for my email marketing campaigns (12-13k customer base), but the deliverability rate is quite disappointing - 70% at most. I've tried all the recommendations on fixing the deliverability issues I found online, but to no avail. I need help with determining the issues and fixing them. I'm open to any suggestions and will appreciate any tips and advice.I have a relatively small company dealing with pet outfits and accessories that I started 3 years ago. At the moment, I have a customer base of about 12-13k. I've bought a standard Mailchimp plan and made sure to create the email campaigns in compliance with all recommendation I found online:Made sure to avoid stop-words;No all-caps words in the titles;I'm using only 1 image per email, and the content is mostly text;Made the unsubscribe button clearly visible;Warmed up the domains by sending the campaign to a small number of clients that regularly open my emails.The list goes on, but the point is - I've tried everything possible, but I still can't get a deliverability rate higher than 65-70%The worst thing is I have no idea whether it's a problem with Mailchimp settings, something I've done/didn't do right, or just some of my customers send my emails to spam.But I don't send multiple emails daily - just one per week. Besides, my business doesn't fall under any restricted categories.I'd like to ask if anyone else had similar issues working with Mailchimp? If you did - how did you fix them?At this point, I'm willing to try anything. I found a couple of agencies offering to perform the deliverability check and fix issues; http://folderly.com/ seems to offer the lowest prices, but I'm still hesitant - I don't want to waste money if it's something I can fix myself.I rely on email campaigns now as one of my main marketing strategies, so fixing this issue is essential for me.So my question is, can the issue be with Mailchimp, or is it most likely with incorrect setting-up on my part? If you think it's most likely Mailchimp, maybe you can recommend a good alternative - I'm not opposed to switching the ESP.Another question - do you think it's worth hiring an agency to perform a check for me? If you do - can you recommend one you've worked with?Thanks in advance to anyone who made it this far and is willing to offer advice or tips. see hubwealthy.com/wealthy
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