Search through this subreddit for more than five minutes and you will notice a major theme emerge…“I don’t have enough money to start my business!”Have you seen one of the million post about money problems yet? I have and here is the truth that all of these posters miss:YOU WILL NEVER HAVE ALL THE RESOURCES YOU NEED RIGHT WHEN YOU NEED THEM.Did I type that loud enough?Look, you can complain about having negative funds all day or you can reframe the problem and ask better questions.You don’t have a money problem, you have a CREATIVITY problem. Instead of worrying about money (for now at least), ask yourself the following question:“What resources do I need to start up my venture and who has those resources?”Meet Jim. Jim is an entrepreneur who dreamed of having a food truck that served tasty vegetarian food with a tropical twist. The idea was unique, the area had a ton of young vegetarians, and no other food truck or restaurant in the area catered to them. Jim just had one problem….No money. Zip. None. Notta.What Jim did have was a burning desire to succeed. Armed with his trusty yellow legal pad and BIC pen he sat down at his parents kitchen table and started brain storming. A couple hours into the thinking session Jim looked down at his paper and came to a realization….He had absolutely no idea how to start.Several days later on a Sunday morning Jim was driving his normal route to the store when something caught his eye. On the right side of the road, out front of a big church was a food truck serving the hungry crowd leaving the religious services. Upon further observation it become clear to JIm that the food truck likely belonged to the church itself.Our brains are pretty amazing things. When we have a problem our brain will go to work in the background and constantly try to come up with a solution. Thanks to something called the Reticular Activating System, Jim’s brain keyed on to the solution to his problem.Jim got in touch with the church and found out that they only used the food truck on Wednesdays and Sundays directly after church services and the rest of the time it sat vacant.He negotiated a “win-win” deal for both him and the church. The church would let him use the food truck on the other five days a week to serve his vegetarian customers and in exchange Jim would donate 15% of his profits back to the church and pay for some of the upkeep cost. The church also agreed to pass out coupons to all of its members and encourage them to hit up Jims food truck because supporting him would also be supporting the church.He then went onto craigslist and found some nice tables and chairs being sold by an older couple. Wanting to save every penny he could to purchase food, he offered to mow their yard in exchange for the tables and chairs. Less than an hour later he now had what he needed to provide a small sitting area for his customers.Fast forward five years and Jim now owns three restaurants, his own food truck, and a catering business.As a business consultant I’m always amazed at the number of entrepreneurs who feel that money is the ONLY solution to their problems.Money is nice but its unlikely you will have enough cold hard cash to completely finance your idea. It’s even more unlikely that a magical investor will appear checkbook in hand. Start being creative and figure out WHO has the resources you need. Reach out to them and strike win-win deals.That is how the magic happens. see hubwealthy.com/wealthy
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