Competition's scary right?Your business is up and running, things are looking good. But suddenly theirs a new player in town, and their not playing fair!Their first move is to undercut you on price... and this hurts.What are you going to do? Well, two can play at that game. You can lower your prices and hit them where it hurts. But, theirs a problem.This is a dangerous game. It hurts your profit margins and no one wins a race to the bottom.But, There's a better way! You can learn it from how from a small-town barbershop.The story goes like this:Fred was the local barber in a small town who wanted to offer his clients a top-quality haircut at a fair price. Fred haircuts started at $15 and he took pride in his work.One day a new barber moved to town and decided to set up shop. This new barber means business, and he opens his shop right across the road from Fred..The new Barber put's a massive sign out the front of his shop that says "All haircuts $10".This hurts Fred! He takes pride in his work and spends time on each of his haircuts. Fred can't afford to lower his prices and he's afraid his clients will go across the road.Suddenly Fred as an idea. Fred decides to make his own sign.Fred paints a big sign on his wall that says:"We fix $10 haircuts".Pretty smart right.What can you learn from Fred?Compete on value, not on price.Customers don't care about resume's show them a clear benefit to using your service.Be clear and concise with your message.If you liked this, then perhaps you'd consider joining my newsletter. Each week I send out a new marketing tip that will help you grow online. see hubwealthy.com/wealthy
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