I'm currently running a project for (mobile) DJs and I've found that it's an interesting industry. That is because:It's technically a B2B industry. As a supplier I supply my product to mobile DJs, they're usually incorporated and are therefore formally considered to be a company.ButMost mobile DJs have more income streams than their gigs. Some rent out equipment, some provide additional related services and many of them have a totally separate job, because the mobile DJ market isn't necessarily a gold mine. Because of this many DJs do not act in a similar fashion as a 'regular' company. They do not have long-term investment plans, they do not have separate management positions, they do not have a sales department and their marketing strategies usually consist for a large portion of word-of-mouth.Furthermore I've noticed that the industry balances between a resentment because of the lack of pay, and a deep love for the thing they do, which results in undercutting to get more gigs. I feel like these businesses are both a hobby and a living, which creates entirely new challenges and opportunities as a supplier for them.How do you deal with this?I'm curious what you do in this world, and how you deal with it? Where do you apply B2B techniques (cold-calling, having a dedicated account manager, things like that) and where do you focus on B2C techniques to gain and maintain a good (and profitable) relation with your clients. see hubwealthy.com/wealthy
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