How can I promote my Android app?

As the mobile app market increases, it's intricate to sustain on the top of the play store.So, this question is for all the android app owners- what do you think should be done to promote your android app?I am sure many of you are aware of some promotional activities that will help you stay on top of the play store and fetch you profits.Mostly, users usually look for free apps rather than paid ones, but if your app has the factor that is more useful and attractive to the users than others, it will surely sell. According to statista, the number of apps available on the Google Play app store has increased to 3.48 million mobile apps compared to the previous quarter.Therefore, you can imagine how crucial it is to rank on the play store with such competition. Now the major issue after developing an android app is how to market it. Promoting an android app is not a cakewalk. That's why I will be sharing with you some tips on promoting your android app.The strongest practice for promotion is paid technique. Don't worry; some of them are free to implement and priceless if you look at the long-term results. No matter which option you choose, it is mandatory to follow the best practice, of course. Read further to understand the free and paid promotions.Tips to Promote an Android AppEfficient Use of ASOLike how you implement SEO strategies for optimizing your web page, similarly, you need to strategize App store optimization strategies to optimize your play store page. Try and test the app by yourself. Search on the play store; if you do not find your app easily, add relevant keywords in the title and its description.Apart from that technique, look at your app from the user's point of view and check if everything starting from the logo to the design is appealing or not. If the answer is not satisfactory, you need to work on the app title, high-quality screenshots, add a video, etc.Social Media MarketingWhat will you do without social media? Everything today runs on social media, but that does not mean that you throw money unnecessarily behind ads that have nothing to do with your business. So, focus on quality and create unique campaigns for your app.Platforms like Twitter, Facebook, Instagram, etc., are common these days for promoting your app. For example, Twitter is a platform where everyone regularly checks and follows profiles that post insights.Use the power of such social media platforms to optimize your app. Also, try to market on other social media platforms as they have become hype in the market.Email MarketingEmail marketing is the most effective way to reach out to the target audience. With regular updates, newsletters, and promotional offers, email marketing can help you get good leads. These activities help the users to stay updated about your app. Personalizing emails leads to good quality and successful marketing. Also, personalized emails can attract the attention of the users and compel them to download the app.Video MarketingNot everybody is interested in reading the content; they like watching videos to get information. So, video marketing is something not many Android app owners have used to promote their apps. Videos are more compelling than reading high-level content boosting conversion rates. Every search engine loves videos and uploads them with the best SEO techniques resulting in good traffic.ForumsThere are numerous communities and forums related to your app. These forums have intellectual discussion sessions where you can exchange ideas and get new updates. On this platform, you can even explain your app and how it is helpful to everyone. In a way, you can promote your app to all the forum members.Your aim is to increase the number of users, so do not miss joining any forum or community you think is related to your app category. For example, join Quora and Reddit, the most commonly used forum to talk about our app features and communicate with new people.Content MarketingHave you ever tried promoting your app or website by publishing blogs and articles about your services?This is another form of using social media platforms. Influencer endorsements bring fantastic results in traffic. With millions of followers of these speakers and writers, you can win a lot of users who are already following them.It's like a secret sauce for your android app promotion by adding their name on the app description. Another way to publish your content is to post press releases free of cost. There are multiple portals where you can pitch in for free.Work on Referral CampaignsThe biggest promotional activity you can do is involve the users. Build an app referral program wherein the existing users will benefit by sharing the app link with their friends. Earlier, word of mouth was always the best way to promote anything. Likewise, today providing a bonus or introducing a referral scheme can attract users.Android Beta TestingAs you have already developed an app, I am sure you must have tested it before launching it too. If you haven't, get your Google Play Beta Test immediately to prevent any bugs and impress the users. You can send your apps to certain communities or get honest opinions from your dear ones.Note: Supercell had killed nearly 14 games just because they did not get through the quality test. So, test the waters of your app with a limited group for quality tests.New App Marketing PlatformIf you think the above options are the only way to reach the audience, you are mistaken. There are platforms like AppsHive that allow you to list your app for free in profession , location and category based listings. They help to manage in a way that your app can rank on the top. Being so popular, I also listed my app on this platform, which has given me traffic that I barely received from any other social media platform. see hubwealthy.com/wealthy