
Hello,I hope you are doing well.I am a student in my first year of college and in our marketing classes, our teacher gave us a project about helping a local business. My team's goal is to find ways to increase funds for a local library through things like donations. I need help and advice on how to go through this project. I went through google and searched and did get some results but I feel like it is not enough. So you people of Reddit are my last hope to perfect this project.Here is the information about the library: Problem StatementThe City provides a minimum level of funding to keep the library running, but not enough to allow us to offer the full range of services people have come to expect of a vibrant 21st-century community library.We face a marketing challenge in that people assume that we are just another municipal service. We want to let them know that we are an institution that depends very much on community support and find ways to reach out and ask for their support.This August an ad-hoc fundraising committee from the library board met to begin looking at how to do this. Here is the summary of that meeting:Purpose:Recognizing that the City is unlikely to fund the library at a level that would truly allow us to offer the full range of library services, we need to explore ways to diversify the library’s sources of revenue and to seek out additional funding from organizations and individuals alike.Fundraising Campaign(s)We need to find ways to reach the entire community, including those who use the library and those who don’t.Explore the feasibility of an annual fundraising drive sent by mail to either all library members or all residents of Lennoxville. The latter would have the side benefit of making the library known to those who don’t use it.In addition to this, explore the feasibility of a separate campaign targeting local businessesQuestions: could we include this in a municipal mailing?Here is what I have found so far and need advice if it is a possible answer:Renting out your conference room to small business owners with no conference room or people that want to film a video for their business. We could reach these people by contacting small business owners and giving them a deal.End of Year Appeal letter to your library supporters since during special events, people want to give more than usual.Identifying your current donors and try to reach the same kind of people by making a survey.We have a cafe-restaurant near the library. Could try to partner up with them.For now, that's all I have found. Thank you for your help in advance. see hubwealthy.com/wealthy






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