If you are into online marketing, you would notice how Hubspot hogs the top spot for so many of the search terms.In this case study, I studied one keyword that is highly competitive and talked to the company that outranks everyone else here.Keyword: Slack AlternativesTop ranking website: Chanty.comKeyword difficulty: 74% (according to Ahrefs)https://ift.tt/3njmigf how did they manage this?Lesson 1 : Ranking on Google for your money keywords is a long, laborious project. Don’t expect results overnightChanty published their article back in 2017. And continued to work on SEO for over a yearIn fact, even after that as the next point will tell you.In SEO, things do not move quickly. You have to keep persisting till things start moving.Lesson 2: Constantly update your content. Even if this means removing fluff so the value you provide increasesWhen Chanty published their article in 2017, they had review 4 Slack alternatives in their post.By early 2019, this had risen to 7 tools. An increase of over 1500 words.This post continues to be updated and was refreshed as late as March 2020.But here is the thing:It was not adding content for the heck of it. In the last six months, Chanty in fact optimized their article and the word count reduced by a few hundred words.So the lesson here is not just to update your article with fresh content, but to also keep optimizing it so that there is no fluff.Lesson 3: Build HIGH quality backlinks. And LOTS of them if you want to hit the number 1 spotThis is by far the most impactful lesson as far as Chanty's success story goes.According to their CMO, they added over 100 guest posts over a span of one year - and that was the reason why they were able to rank #1.Again, it's the quality that matters - not quantity.Here are some guest posts that Chanty published with a link to their Slack Alternatives article:https://ift.tt/3cNHfLi how top notch these websites are? Notice the quality of each of these articles? A hundred backlinks from such websites is the difference between Chanty and the others still struggling on the second page of search for such terms.The ResultRanking #1 for this term has brought Chanty thousands of visitors over the past 3 years - many of whom must have become Chanty customers since.https://ift.tt/33kxtgt can read the complete case study on my blog: https://ift.tt/3cQHK7b to read more of such marketing case studies with real numbers you don't see anywhere else? Please subscribe to my newsletter here: https://ift.tt/33oyeoO you enjoyed this story, would love it if you can share it with your tweeple : https://twitter.com/anand_sriniv/status/1311976260441182208 see hubwealthy.com/wealthy
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