Link to video: https://youtu.be/LgMnlf4jcYYI release new videos often, if you’re interested in subscribing here’s a link: https://www.youtube.com/channel/UCfbLDMh6uGOZePAfqqjVZ-g?sub_confirmation=1If you'd prefer to read the script instead of watching the video, here it is:Start With Why By Simon Sinek‘Start with Why’ is an inspirational book by Simon Sinek that centers on asking yourself deep, meaningful questions that help you understand your purpose in life and exactly why you wish to actualize it. It talks about how you can achieve truly remarkable things by simply focusing on the ‘why’ associated with things.The five main ideas proposed in the book include the following:Figuring out your core beliefs in life, your purpose in life and why you ought to nurture those principles and pursue that direction in life. All the inspirational leaders and successful organizations in the world always begin their journey with ‘why.’ To inspire others, you need to show people why you are doing certain things a certain why. It is not always your actions, but why you implement them that inspire people. To achieve lasting success, stick to your goals and always be motivated to do something extraordinary, you MUST know your why and this applies to every aspect of your life. To sustain and skyrocket your growth, you must always keep focusing on the ‘why’ associated with your goals and you need to keep revisiting your goals and the ‘whys’ so you stay focused on what you must do and keep your goal in sight.Here is a chapter-by-chapter summary of the book:Chapter 1: Assume You KnowThe first chapter of the book talks about the different assumptions we make about different aspects of our life including our goals and often it is these assumptions that adversely affect our lifeChapter 2: Carrots and SticksIn this chapter, Sinek talks about the 2 commonly employed methods to draw customers to make a purchase: inspiring the carrots wherein someone is inspired to make a purchase or manipulating sticks wherein different promotional and advertising tactics are used to manipulate customers into performing the desired call to action.Chapter 3: The Golden CircleThis chapter discusses the core message of the book: the golden circle. According to Sinek, the golden circle is the right strategy every company and individual should exercise to achieve their goals and become successful in life. It has the ‘why’ at its core, which means one should first figure out their core purpose in life then move on to ‘how’ to achieve that purpose and then work on the ‘what’ part which encompasses the tasks one should carry out to achieve the why.Chapter 4 and 5: This is Not Opinion, This is Biology and Clarity, Discipline and ConsistencyThe fourth chapter sheds some light on human biology and describes how we are designed to follow the golden circle because we have a desire to belong to something and fulfill our purpose in life.In the fifth chapter, Sinek discusses the importance of following the Golden Circle strategy and highlights how it adds clarity, discipline and consistency to our lives.Chapter 6: The Emergency of TrustThis chapter highlights the importance of building trust with your clients, which can happen when organizations are motivated by compelling reasons to follow their purpose and focus more on serving their target market.Chapter 7: How a Tipping Point TipsIn this chapter, Sinek focuses on how companies can achieve their tipping point. He discusses the bell curve of product adoption and shows how a company needs to be aware of the laggards- customers who are never really satisfied and loyal to a business so the company can stop impressing them and focus more on the early adopters and early majority as they bring in business.Chapter 8 and 9: Start With Why But Know How and Know Why. Know How. Then What?The eighth chapter highlights how one should focus on discovering their whys to understand their goals. The ninth chapter focuses on creating the action plan so one knows what to do to fulfil the why and how.Chapter 10: Communication is about ListeningThis chapter highlights the significance of communicating effectively with your clients by listening to their demands. It also talks about how symbols add value to a company. A logo that people can associate a meaning with starts to inspire them because it speaks to them and when they feel connected to it, they use it to identify the company and become drawn to make a purchase from it.Chapter 11: When Why goes FuzzyThis chapter talks about how companies experience setbacks when their why becomes fuzzy. Sinek discusses the example of Volkswagen to explain how one should never forget their why because that then leads to failure.Chapter 12: Split HappensIn the twelfth chapter, Sinek discusses how a company needs to be passionate about its work and how their passion must have a structure so it keeps on growing.Chapter 13: The Origin of a WhySinek talks about how to find your why, you must look inside you and not just rely on market research because your why always comes from within.Chapter 14: The New CompetitionIn this chapter, Sinek discusses how one should compete with his/ her own self because that’s when you can set higher benchmarks for yourself. Also, when you compete with yourself people are ready to help you. You miss that help when people see you competing against them.Simon Sinek reminds the reader time and again how imbalance and chaos in our lives is a result of the absence of the clear why in your life.I hope that was useful, have a great day!I release new videos often, if you’re interested in subscribing here’s a link: https://www.youtube.com/channel/UCfbLDMh6uGOZePAfqqjVZ-g?sub_confirmation=1I've made over 60 summaries of the best self improvement books, the links are below.Full playlist of them all here: https://www.youtube.com/watch?v=dOImyOGN9UE&list=PLaNTB6oQAa0AYuul0tqUscg1ZLj_arZgaHere are the links:Make Your Bed: https://www.youtube.com/watch?v=z7mBNcI2H1c The power of the subconscious mind: https://www.youtube.com/watch?v=UNi9zDGaZtw Getting things done: https://www.youtube.com/watch?v=oCNN2pyO5Yc The power of intention: https://www.youtube.com/watch?v=7ezM3fIKHTY Deep work: https://www.youtube.com/watch?v=2SOQpjHKESA The magic of thinking big: https://www.youtube.com/watch?v=wdQRQ82AED8 The alchemist: https://www.youtube.com/watch?v=NcQjBghtxMU Blink: https://www.youtube.com/watch?v=rie9Pkp4Ktk Atomic Habits: https://www.youtube.com/watch?v=B6u0X0CDEqU The E-Myth Revisited: https://www.youtube.com/watch?v=ctHTVZRnE7g Mindset: https://www.youtube.com/watch?v=0QU5Q3lyTqo The art of war: https://www.youtube.com/watch?v=8_5qhA2y-E4 Rework: https://www.youtube.com/watch?v=zsaZU-HW18k The lean startup: https://www.youtube.com/watch?v=j6QPZp--lJE The hard thing about hard things: https://www.youtube.com/watch?v=yl_Q3E5d33U Crush it!: https://www.youtube.com/watch?v=onbmkc-29KI Delivering Happiness: https://www.youtube.com/watch?v=GiUWCZkHbA8 The personal MBA: https://www.youtube.com/watch?v=eFpXccN3YEU The $100 startup: https://www.youtube.com/watch?v=Cqa1LqahOLE Zero to One: https://www.youtube.com/watch?v=RGtQjkSUahc Grit: https://www.youtube.com/watch?v=doUSy1Eo76s Start with why: https://www.youtube.com/watch?v=LgMnlf4jcYY The compound: https://www.youtube.com/watch?v=0nSIiAMnDY0 The Prince: https://www.youtube.com/watch?v=lzVmhWFdwBQ The willpower instinct: https://www.youtube.com/watch?v=Jz5EXLYxWDQ The slight edge: https://www.youtube.com/watch?v=sItMk2xS_ZU Meditations: https://www.youtube.com/watch?v=ul2nuHOnCPI Who moved my cheese?: https://www.youtube.com/watch?v=PQhJkIPHiyw The One Thing: https://www.youtube.com/watch?v=cS5lgHhbUoM The richest man in babylon: https://www.youtube.com/watch?v=xbnHlWFnWLs The power of habit: https://www.youtube.com/watch?v=d366w-o8nhA Secrets of the millionaire mind: https://www.youtube.com/watch?v=R1WjeoCw30g The 6 pillars of self esteem: https://www.youtube.com/watch?v=Y5NRiB_-w10 The 7 Habits of Highly Effective people: https://www.youtube.com/watch?v=_nGzZ9m_Xsg Thinking Fast and Slow: https://www.youtube.com/watch?v=fqw9dwxiKSw The 4 hour work week: https://www.youtube.com/watch?v=tCWzSlAqO0g The power of positive thinking: https://www.youtube.com/watch?v=IAdxM_19KBc The power of now: https://www.youtube.com/watch?v=wa7mAlLhD3w Think and grow rich: https://www.youtube.com/watch?v=btQNKjSy8Ww 12 rules of life: https://www.youtube.com/watch?v=9InBOOy1eTU The 5 love languages: https://www.youtube.com/watch?v=nPq4Vxh74jY Rich Dad Poor Dad: https://www.youtube.com/watch?v=GV31Wpr2Fl8 How to win friends and influence people: https://www.youtube.com/watch?v=s61o8y22BpM The inside out revolution: https://www.youtube.com/watch?v=68OwvuqZEGo Models: https://www.youtube.com/watch?v=Hs0d7Da8ufo Man’s search for meaning: https://www.youtube.com/watch?v=eyXFQ5W0bMk The subtle art of not giving a fuck: https://www.youtube.com/watch?v=dOImyOGN9UE How to stop worrying and start living: https://www.youtube.com/watch?v=qUQXrEk52Ug The millionaire fastlane: https://www.youtube.com/watch?v=vrtjXONWVfA 5 extremely powerful techniques to master motivation: https://www.youtube.com/watch?v=vmRzDIisUeM Quiet by Susan Cain: https://www.youtube.com/watch?v=SzRcYLq63dU Extreme Ownership: https://www.youtube.com/watch?v=eMWeEyqWHe0 see hubwealthy.com/wealthy
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