7 little things to differentiate yourself bigly

Us humans are natural born explorers & attracted to novelty and difference. Laws of attention dictate us to group like in like and make new room for twists. Even in a bloated industry, bringing new, different things add a flair that makes room in the reddest of oceans, in the most saturated of markets. There will be always a market for news or at the very least fresh angles.1. Have a one liner90% of the businesses fear hearing this phrase - what makes you different. Why should I choose you over someone elseA well branded, a well communicated USP would never have that question propped to them? & even when it is, it is answered pretty quickly in service or user experience or quality terms​2. here's an oxymoron - stop trying to be different - Start trying to be good. The sword is mightier than the pen. People in marketing and advertising seem to be of the opinion that they can differentiate sugar and heck it has been marketed successfully, but no amount of lack of marketing can stop the guy who is giving the best bang for the buck, who is striving for most value for a dollar- case in point - redmi. People aren't loyal to you, your brand - people are loyal to your standards. It can’t hurt to acknowledge you suck and work up on your shortcomings. Compare yourself to the gold standard of your industry & even other industries (hospitals taking leads from F1) and try to one up on any particular component in terms of service, speed, value, price or any marketing moat.as clint eastwood shows in gran torino loyalty is earned​3. Simplify your offering >Cut the fat - This article was 2000words initially, diving deep into each point, but it's an article not a book so I cut it below 1k. instead of meaning all things to everyone, diluting your appeal, perfect a niche. Limiting your offerings counter-intuitively increases your geographic range. I am a less is a bore kinda person but even I've to acknowledge the power of simplicity. Example - Leica​4. Acknowledge your limits > own your bastardization - most people are ashamed, instead be proud of your value addition, of your value proposition - you can be a jerry and take on ben n jerrys. You can be a farm on texas prairie and take on paris. You just have to be frame your positives and play on your strengths.Good example of this in ad world is Avis' cars who acknowledged their number 2 status.Another corollary of this is show your warts. Way too many noobs in business are obsessed with calling themselves the best in business. Instead be playful with your place.​5. hear hear technique - read your reviews - let the user love letters or hate letters define your proposition. Most of the business communication reeks of boredom that a lawyer wouldn't read. Meanwhile netizens roast you like death valley and reward you with words that make Iliads look like playschool literature​6. jack sparrow technique -aka but you've heard of me - most of you over here and me included would benefit from more people knowing our name and game. at small scales all publicity is good publicity​7. People don't buy the nails, they buy the hung painting - here's another positioning 101 ignored 100/101, instead of just listing like craigslist and letting the public imagine the benefit -lead with the benefit and link the feature'. Dont just sell the features. This in business lingo is called the starfish. Extremely lazy way to win hearts.​Bonus - Descendant of dinosaurs. You sell fruits of engineering. Many people forget in this world you are not merely providing a service, but a value addition that took 13.8 bn years of evolution. You must almost have a if people don't have what I sell they're losing out mentality. For every sale you'd lose out of being overexcited you'd lose 100 more for being too dull and drab. In fact (aka opinion) the number one factor in failure is loss of enthusiasm. Give an excited, energetic and interesting person the same thing and he can grow gold and give it to a business as usual persona and sales shit the bed harder than amber heard.​you can do all these 7 techniques or get the application of these points from d7adagency.com to do it for you in the form of an ad campaign​tldr - git gud see hubwealthy.com/wealthy