If you are the founder of a SaaS startup or working at one, one of the biggest challenges is choosing the right go-to-market (GTM) motion. We have a fairly clear idea about when to consider an IPO that is far down the lane (typically when companies cross the $100m ARR mark).Yet astonishingly, we don't have much clarity on how to choose the the GTM motion in the now, that might one day get us to the IPO stage.But to be fair, it’s not an easy decision, given the amount of noise around each GTM motion, such as product-led growth (PLG), sales-led, marketing-led, founder-led, and more. If you go by the debates on each of the above GTM motions on social media—the polarized discussions confuse you even more. Over the last couple of years, product-led growth has been getting a lot of attention—to the extent that PLG’s original concept is now mutating into interesting other ideas like product-led onboarding, product-led storytelling, product-led flywheel, and whatnot.For product-based startups, it can be tempting to fall for the lure because PLG is often propagated as a strategy that frees you from the dependency on sales and marketing—therefore, cutting cost and automating the customer journey for the most part.Hand over heart, in our early days, we at Avoma were tempted to go 100% PLG. But after a ton of debates internally and having understood what our customers appreciated with us—we realized that going completely product-led isn’t the direction we should be taking.We considered the following factors:Time to valuePricing modelCustomer learning curveScalability across multiple use casesAbility to go upmarketTypes of usersChurn managementHere's how we arrived at our Product-led but Sales-assisted model --> https://ift.tt/3nLVl5U it helps you. Looking forward to hear about your GTM motion, and why you chose your model. see hubwealthy.com/wealthy
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