What I learned from reaching every single Pinterest user in the US just for fun

A while ago, I've decided to run an experiment on Pinterest and drive as much traffic as possible to my pins, demonstrating that having a huge audience doesn't always translate into sales or clicks to my website.In 10 months, we’ve grown our Pinterest account from 0 to over 893,000 engaged audience and 16M impressions. To date, we’re sitting at 9M engaged audience and 268M impressions.Here are some insights:Community-driven content promotion can help your business, no matter the niche, if you do it right.If you want to promote your content online and build an audience, you usually need to do two things:Find communities where your audience spends time;Engage with your audience and build relationships.Through our Pinterest case study, we discovered that this is not enough. We proved that while volume drives engagement and a robust audience, it is not everything when it comes to generating actual results that drive business growth.The third ingredient that was missing was targeted content that was actually helping people and was relevant to our promotional materials.A step-by-step research process on finding where your audience lives and breathes content IS NEEDED.For the purpose of our Pinterest case study, we wanted to choose a platform with an already existing community where we could grow our audience and see if it was enough to generate interest.A Google search for “pinterest for interior design” generated results for blog posts outlining the benefits of using Pinterest for interior designers.Know and research where your audience already hangs out.Why followers mean nothing.If you want to build a successful readers base, then having conversations with your audience should be one of the goals. Engaging your followers will make them feel like they are part of something bigger. They will feel like they are part of the brand’s success since they are helping you grow by giving their advice or sharing your content. By engaging in these conversations you will get more feedback on what your target audience wants and you can tweak your strategy according to that.How we used Pinterest to generate awareness and why we lacked a high click-through rateOur two main strategies consisted of SEO and heavy automation. I'm breaking down the detailed process in this case study.The results we’ve achieved so far.A lot of engagement doesn’t always mean conversions or a higher click-through rate, and this is exactly what we wanted to prove.For the past 30 days, we generated over 10 million impressions and 501k engagements.However, the click-through rates were low, at around 0.4%. That's because people on Pinterest mostly spend time-saving and looking at pretty pictures.Lessons?Create relevant pins and focus on quality over quantity;Quantity is cool if you just want to build an audience and show off on socials;Pinterest is not the best platform for sales. In interior design, for example, people look for inspiration rather than products to buy;Don’t spend years chasing vanity metrics. Test a few social media channels and see what clicks. Double down on that and create valuable and original, rather than curated content.Let me know if you have questions! :) see hubwealthy.com/wealthy