
I have an e-commerce brand that has done nearly 1M in revenue in 2021. I have bootstrapped it on my own while working a day job. It’s a health product in a multi-billion dollar category. I have tens of thousand of customers over 5 years I’ve been in operation. Profitability has been pretty modest as I’ve spent a lot on advertising to grow, and I’ve made a lot of mistakes, but it is profitable. I own 100 percent.I’m working with a major U.S. retailer to be on store shelves in late 2022. But it is a burden for me to finance it on my own. I’ll be able to do it with working capital loans, but it’d be nice to spread the risk out, and also get some assistance from investors that have experience growing brands.I met with a consumer goods VC firm for the first time recently. It’s something I’m considering. The product has big disruptive potential so I think they’re pretty interested.By becoming a supplier to a major retailer, I feel like I’m stepping beyond the “lifestyle business” stage, and that I better get some backing so I don’t screw it up. At the same time, I’m not sure I want to cut up my biz and distribute pieces of it. see hubwealthy.com/wealthy






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