Talk to your prospects and customers constantly. If you asked them something and got answers, that does not mean it will work forever. The world is changing very fast.Ask yourself: What questions are still left unanswered by our prospects?For example: CrazyEgg found that prospects had some doubts on the checkout page:They did not know why the service required their credit card for a free trial.They were scared that they would be charged.Here is what they did:Showed the question “Why do you need my credit card for a free trial?”right on the checkout page with an answer: “To prevent multiple free trials for one person.”Added an explanation: “Nothing will be billed for 30 days. You can cancel at any time.”Added a list of companies that use their productChanged the Order Total from “$49 per month”to “$0 for 30 days”+ “after 30 days: $49 per month.”These modifications increased their free trial sign-ups with credit cards by 116%. You can survey your prospects right on the checkout page to learn what’s on their mind. Online chats or survey widgets can help you with that. see hubwealthy.com/wealthy
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