
I often click on a company's FAQ page and only find questions like:-How do I make a return?-How do I track my shipment?-What types of payment do you accept?While those are important questions to someone looking for that info, and they should be included on the page, it's such a complete waste of an opportunity to educate visitors about your products and services in a quick Q&A format.Here are a few better FAQs to start with:Who is [COMPANY NAME]? / What are [PRODUCT NAME]?What makes [COMPANY/PRODUCT] better than competitors?Are you sustainable / giving / value-oriented? (ie: question that highlights your mission and ethos.)What are people saying about [COMPANY / PRODUCT]? (ie: recap how many 5 star ratings and one or two words that pop up in most your reviews, then link back to testimonials/reviews page.)Do you guarantee your products / services?See how different and more valuable of an FAQ page this became?You took info that is (or should be) on your website in other formats and summarized it into FAQ bullet points. You took a technical help page and turned it into an educational sales page.Now, after these opening questions, you can get into the technical questions:What brands do you sell?What type of clients do you work with? (ie: qualifying question)Do you gift wrap? Offer gift cards? (ie: highlight that you cater to gift givers)What type of shipping do you offer? / Do you ship internationally?How do I track an order?Do you work clients outside [CITY/STATE]?What's your refund policy? How do I initiate a refund?etc, etc, etc, etc, etc.The above questions are kind of a hodge podge mix of questions you'd find on a product website versus a service lead-gen website, but I just wanted to show a mix of both kinds.I love FAQ pages because it's a great way to organize info, and if used correctly, another way to present your value proposition to your website visitors.If you currently have a boring FAQ page that focuses on technical help questions only, breathe some new life into it and ask yourself a few easy questions at the top that give you room to shine.(If you can't tell, I'm currently working on an FAQ page and thought I'd share that lesson for other website owners.) see hubwealthy.com/wealthy






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