How to create a call to action. Tips.

Stages of creating a CTAMake up a CTA text. At this stage I recommend avoiding impersonal neutral phrases;Design the button and select its color According to Hubspot research, red color provides a conversion rate higher by 21% if compared with green. However, the color should match the common page color set. The main requirement is the maximum contrast.Determine the button size. Apply the golden mean principle and everything will be OK;Determine the place where the call to action will be located. If the text is long, the CTA can be duplicated. You will save the reader’s time (s/he would not have to scroll to the beginning or the end of the text) and will remind him about your offer.How to create a call to actionMaximum informative value. The CTA text should show what would happen after pressing the button. Do not use unclear wordings. For example, if you offer to download freeware, write “Download for Windows”; if a visitor needs to fill in a form, write a corresponding text;If you offer any bonuses, focus on this. This is usually made before the call to action itself so that the visitor would not forget about the profit for sure. Sometimes the information (e.g., about a discount) is placed on the CTA itself.Story-telling – show the advantage of your offer with a few phrases (why should the user choose you). After this place the CTA button;When you design the call to action text put yourself in the shoes of the prospect. E.g, a CTA “ I want to take my website to the TOP” sounds better than “Make an order” or “Buy”;Use the same font as for the website design;The images on the page should be related to the call to action. E.g., if there is a man pointing somewhere on the image, make it so that s/he would point on the CTA button;Experiment with the changeable CTA button design. E.g., it can change color when scrolling. This attracts more attention;If you are using 2 adjacent CTA buttons, they should have a different color.Errors when creating and placing the CTAUse of “cold” words that give a vague notion about the result of clicking the button;A large gap between the CTA and the text of the offer. If the offer is described in details, you may duplicate the same CTA, this will do no harm;A lot of different CTAs in a small space. Remember that you need not make the visitor annoyed or angry, but lead him/her to a target action. First of all, consider the feelings of the page visitor;Improperly selected button color. There should be a contrast with the general color set used in the website design;CTA designed as a picture. In the mobile website version the visitor may disable the image display for saving traffic and will not see the CTA;CTA contains a broken link, the information or the offer is outdated.Thanks for reading! I hope you enjoyed this topic and it was informative for you. On 25.02(tomorrow) conversion rate optimization, users' behavior, SEO industry leaders host a free virtual event - CRO & UX party( https://ift.tt/3azPHyh) with a mission to help online business owners and marketers improve e-commerce indicators. see hubwealthy.com/wealthy