In this post, i’ll discuss common challenges that small businesses may face, along with tactical advice on how to fix them. I hope it helpsTopic we're gonna cover -1. How to find Customers2. How to increase brand awareness3. How to build an email list4. How to get qualified lead5. How to make your customers satisfied6. How to Hire talented people7. Financial Planning8. How to ScaleSo let's dive deeper into this1. How to Find CustomersFinding customers starts with figuring out who your ideal customer is. Spraying and praying doesn't work for anybody — you need to make sure you're spreading the word to the right people.Craft an idea of what your target customers look like, what they do, and where they spend time online by building your buyer personas. This free guide will walk you through the process and provide customizable templates to fill out and create representations of your ideal customers.Creating very specific templates can dramatically improve your business results. Once you’ve built your personas, you can begin creating content that caters specifically to your target demographic and share it in the channels you know they’re in, with the messages you know they care about.2. How to Increase Brand AwarenessThere are many ways to spread brand awareness, but the three we'll touch on here are co-marketing, and blogging.• Co-marketing: Partnering with another brand will help you inherit some of their image and reputation and create brand evangelists outside your circle. It's a fantastic way to gain a large volume of new contacts alongside your organic marketing efforts. You can read our ebook on how to get started with co-marketing for more helpful information.• Blogging: Running a consistent, high-quality blog will also help you build brand awareness. Not only does a blog help drive traffic to your website and convert that traffic into leads, but it also enables you to establish authority in your industry and trust among your prospects. It'll also help you build an email list, which brings us to our next point...3. How to Build an Email ListInstead of buying or renting lists, build opt-in email lists. An opt-in email list is made up of subscribers who voluntarily give you their email address so you can send them emails. These customers are already interested, and interested customers are more likely to make purchases, especially with nurturing.The act of opting in necessitates website functionality that captures their email address. You can achieve this with a form builder or other conversion tool.You can also leverage social media platforms that you know your audience is already on, like Facebook or LinkedIn, and create enticing content that inspires them to sign up for your email list.The other piece of the puzzle is creating demand. As mentioned above, you can do this by creating great blog content and making it easy for people to subscribe. In turn, blogging will help you increase your online presence, build up search authority, and create evangelists from your content.You can also revive older lists that you think are mostly decayed by creating an engaging opt-in message and sending it to your old list encouraging contacts who wish to re-opt-in, and promising to remove all contacts who don't respond.Growing your email list doesn't necessarily translate into increasing your list of sales-qualified leads, which brings me to my next point...4. How to find Qualified LeadsTo make the lead generation process work for your business, you need to first optimize your existing website for conversions. Your website is the most essential tool you have for turning prospects into customers. Look through your website and ask yourself:Do each of your webpages clearly guide visitors to take action, or do they leave them wondering what to do next?• Are you creating custom landing pages for every single campaign that you run?• Do you have lead generation CTAs on each of your blog posts? (Do you have a blog at all?)• Prioritize the most popular pages on your website first. Most businesses have a few specific pages that bring in most of their traffic — often the homepage, "About" page, "Contact Us" page, and maybe one or two of your most popular blog posts. This blog post will help you figure out which pages to prioritize and how to optimize them.5. How to make your customers SatisfiedIt takes work to continue solving for your customer in a way that turns them into raving fans. Here are some steps to get you in the right mindset:• Understand why your customers chose you and what they need• Set concrete expectations at the start of the engagement• Deliver on those expectations (and satisfy your customers' needs)• Innovate how you can provide unexpected extras that go above and beyond• Continue to measure satisfaction and improve the customer experience• When you understand your customers’ needs, expectations, and cater to their desires, it will pay off, as you will reduce customer churn and instead inspire loyalty6. How to Hire Talented PeopleDon’t settle for good employees when you can find great ones, even if it takes longer. It's the great employees that will help your company get to the next level.Just like you create buyer personas for your customers, create candidate personas for your job candidates. Your personas should be different for each role you’re hiring for but will share some underlying traits around company culture.Next, take ownership of attracting candidates to your company's brand and make them interested in learning more. This will help you build a recruiting pipeline that will give hiring the same predictability as sales. Then, turn those leads into applicants.Focusing on branding to help you attract top talent will pay off, as strong branding is associated with a 28% reduction in organizational turnover.7. Financial PlanningEvery business will be different, but you'll want to use business credit wisely, cut costs where possible, and manage cash flow by staying on top of invoices and bookkeeping. Business accountants and financial advisors can help you analyze your financial situation and help you make good decisions.8. How to ScaleUnfortunately, there's no perfect answer here. What it comes down to is not obsessing over every detail but the right details. Closely monitoring product perfection, for example, might not be as important as doing so over customer service. It's better to put your fears aside and launch a product that isn't perfect because you can always update and improve it. After all, once your products are in the hands of your customers, you can learn much more quickly what's working and what isn't.I hope you learned something useful today! see hubwealthy.com/wealthy
