This may sound like a confusing question to many people as you would think that after producing great results for a client they would obviously stay, but let's take my business for instance. I work with small businesses producing quality SEO strategies in order for them to rank on the first page of Google so that they can be seen by more potential customers. Now I have a client of mine who ranks on the first page of google in their respective industry, but what stops them from just saying "Thank you for the ranking Justin, but now that I'm number 1 I can't justify paying you X amount of dollars". My current approach has been to explain to all my clients how important maintenance is to the long term success of any SEO strategy, but sometimes I feel as though this method doesn't stick or people just aren't listening as they are focus on the dollar sign aspect. see hubwealthy.com/wealthy
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