Going from 500$ in MRR to 4,500$+ not even officially launched.

The early-stage part of Saas startups marketing is a lot more exciting than optimizing ads when you start to make money. I have been working with this SaaS API monitoring tool and I wanted to share few insights.They managed to raise 1,4 million dollars in seed investment round back in June and for the past few months, we have been working together to get the product off the ground.Target audience: Developers( the hardest one to market to)Besides getting initial users through a personal network what really worked for us was community marketing.1. The approach: The approach is simple, provide value first and then link your product in a casual manner. If your product is good enough people will try it. Few of our posts were among the top 5 posts of the month in subreddits like /laravel /API /entrepreneur. This approach applies to Hackernews and Stackoverflow as well. Join the comment section contribute you will get a return.2. Another thing that worked for us was recommendations. Developers are eager to try out new products if recommended by thought leaders in their space. We reached out to few influential people in the community to give the Tool a try. Twitter is the channel that works excellent for this type of campaign. We got a tweet by one of the most influential people in the community, basically, for free he really liked the product and he said he will tweet it to his audience. Btw he has 16k followers.3. Submit the product to every startup directory. I don't why but Stackshare brought the most amount of users and signups from every other directory, even G2.4. Reach out to newsletters and podcasts to feature you. The founder of the tool got featured at Nathan Latka's podcast, we got him into few more podcasts and he was invited to the largest Developer event in Southeastern Europe.5. Long-term strategy: Build your content machine. Start by building relationships with blogs and online magazines. Hackernoon is a great place for blog distribution. One of our blogs actually got into the top 5 stories of the day and got featured in their newsletter. Other sites for developers: Dzone, CodeProject, Hashnode, Dev, Medium.6. And last partnerships, all of the marketing above was done with close to 0 dollars spent on marketing. Now we partnered with a really cool developer on Twitter to be an advocate for us. He really enjoyed the product, and that’s why he chose to work with us.Results:From 500$ to 4,500$ in MRR,From 80 signups to 200+The next thing is to officially launch in a month or so. We are launching on Product Hunt in the next 6-8 weeks. see hubwealthy.com/wealthy