I believe that Facebook ADs is the best platform in terms of advertising potential. I originally started my dropshipping journey with the intent to make just $100 a day profit. Facebook ads in my opinion is the most valuable skill you can have to make money in 2021. With so many people using the Facebook platform if you can get something to make you $100 a day then you can get something to make you $1000 or $10,000 a day.How I write my adsI’m a business owner not a writer. But you don’t need to be a talented Copywriter to create good ads for your store. It is important to keep things snappy and not to overthink it. This is the structure that I modify for my current FB ad campaigns.Answer These Questions:Make sure that your copy focuses on these core questions.Why is this ad targeting me?Why are you the one to help me?How does this ad apply to me?Why should I take action?Make sure these questions are clearly answered for the reader.As well as having a basic structure, I also follow these tried and tested guidelines. Think of them as a checklist to follow when constructing your ads.In this ads game, you don’t need to be a copywriting whizz. Just by following these steps you can get ahead of the competition and start increasing sales. I have personally attained the best results with FB ads over any other marketing methods.A/B Testing ad copy/ creatives is ImportantYou should be constantly testing new ad copies, variations of existing ad copies. Even if you have an ad that’s doing very well this is not the time to stop. Audience fatigue will eventually catch up and you need to change things up for ads to keep performing. You can easily latch on to a winning formula that provides a higher conversion rate. You should also be testing a few different headlines/ scroll stoppers/ thumbnails to see what is working best.It’s very important to only test 1 metric at a time so you can see what is bringing in results.Never stop testing even when scalingHow to lower ad costsAds aren’t supposed to be casual, but you can’t get caught up in rigid rules. Don’t be afraid to express some humour. No one will click on an overly professional boring ad. Sound out the copy out loud to see if it sounds natural. I always try to bring out the personality of the brand in our ads. Humor and jokes in your ad can increase your engagement rating, lowering your CPM and making your ads cheaper.Emojis WorksEnsure you add emojis and I have split tested this and the CTR (click through rate) increases with emojis vs without. Do not use arrows, stars or anything else that could risk your account getting flagged for circumventing policies.Always include a CTAThis should be obvious, but there are so many ads that are missing a clear next step. You have to give an engaged reader a simple way to progress further. Tell people exactly what they need to do next. Always be sure to include this link INSIDE the ad copy as well for different placements.Setting up the storePage load speed mattersPage load speed matters for FB. You can test this using GMETRIX. Tring to aim for less than 3 seconds page load speed. If you set up your columns to see unique links clicks and next to it unique page views and there is a big difference between these numbers then you are losing money.A small dropoff is normal but if you are paying for the clicks and 50% of the people don’t even bother for the page to load then you have a big problem. Every click is a potential customerADs testing strategy1 CBO - 10 adsets (single interests) [budget $100 per day]Locations – TIER 1 [ UK US AU CA NZ]I launch all ads at midnight 0:00 and let it run for 1 full day.RULES -DAY ONEIf it is not at least breaking even after day 1 I turn it off. I am looking for clear winners only. Yes you can force a product to be profitable but most winning products pop off right away.SCALING strategyHow I scale quickly – I duplicate the 10 adsets cbo into a new CBO and set the budget at $1000 a day. I set clear rules to turn off adsets that aren’t performing quickly to avoid losing money.I will keep this going until I have at least 5000 view content events on my pixel and start a new LAA audience CBO using this. I do each percent. EG 1%,2%,3%,4%...10%I keep doing this up the funnel until I reach purchase LAAs. First VC, ATC, IC … see hubwealthy.com/wealthy
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