In the early 1970's, a freelancer called Martin Conroy sat down at his typewriter and punched out a sales letter that would go on to generate $2 billion for the Wall Street Journal.It's considered by most to be the best sales letter of all time.It's also a great example of the power of using stories to sell more stuff.Stories work for three key reasons:- They're memorable- They keep the attention of the audience- They help to build a trusting relationship with the audienceThe most popular use of storytelling in marketing is the "I had a problem, this is how I solved it" story. You know the one. It usually goes something like this:Have you ever been stood up on a date? I'm ashamed to admit that I have. More times than I can count, in fact. Can you imagine how embarrassing that is? Last year, on a cold November night, it happened again. Only this time, a rather attractive waitress sat down opposite me and poured herself a glass of wine. I guess she felt sorry for me or something. "Don't get your hopes up," she grinned. "I'm married." Typical, I thought. But her next sentence quite literally changed the entire course of my life: "You should try WeDate.com".A week later, I met my wife.You get the idea. That's just one of many ways to incorporate stories into your sales copy. Martin Conroy's famous sales letter for the Wall Street Journal is another. If you want to read a dissection of the letter and why it was so darn successful, here's a great article about it (I'm not affiliated or associated with this website or the article in question. It's just a good article.) see hubwealthy.com/wealthy
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