After breaking down losing and winning emails. Chase and I talked about the flow every entrepreneur needs. The Welcome FlowWrite up below, but for the full context the podcast is on Apple and Spotify.Capturing EmailsEmail popups, they pop up in the middle of the screen. Sometimes they take up the full screen sometimes less. Fly outs will come from the corner or the bottom, a little less intrusive, like a banner across the page. Forms can be embedded in blog posts or in the footer, they’re there all the time and can be scrolled right past.Simple simple Sign up for our newsletter will get a 1-2% conversion rate.Standard discounting offer will get you a 5-10% conversion rate, no real correlation to the discount, so stop over discounting!Giveaways convert the best with a 10-14% conversion rate. To maximize sale conversion rates on the email giveaway, make sure every entry gets a runner up prize.Email 1 Typically the highest open rates at 30-50% but Chase has seen as high as 80%. Keeping the content of the welcome flow fresh with timely events like PR, news, or holiday updates. For example, the last day to order before the holidays. Especially during a global viral pandemic.What to do when your first email isn't opened?Change the subject line and send it again before sending the second email. You can change the copy a little bit if you want, but make sure you change the subject line. If a customer doesn’t open the emails or purchase, make sure you still send them your campaigns.Email 2Typically sent 1-2 days after the first email, you’ll want to test your own data to see what works best for your brand. At a minimum it should hit 20-40% open rate, and as high as 60%. This email should focus on the brand story, and the benefits of buying from you. Answer your customers, What’s in it for me? Testimonials and quotes like “97% of our revenue comes from repeat or referral customers”. Whatever your competitive advantage is, now is the time to show it.Typically subject lines for a second email can be things like:Learn more about usHere’s our storyWhy we started Company, and why people like you are glad we didLevel up your (sneaker/sock/cereal/podcast) gameEmail 3This is where to show social proof and best products. Some of the best social proof are. Typical open rates for this email are 20-35%, still strong but starting to drop. The third email should come out another 2-3 days after the second email. Some of the best ways to showcase social proof are:Customer ReviewsPress mentionsCelebrity endorsements or brand mentionsRetail footprintGreat subject lines can include:What our customers sayHave you treated yourself latelySee why Celeb/Press Name called us (quote from them)Not ready to buy online, shop in storeIf you do get some PR, don’t just use that to drive the sale, use it for social proof to increase your conversion rate. It will provide a boost, but you can keep telling people about it forever.Email 4If people haven’t purchased yet, get them into your community. The call to action here can be to join a Facebook group, follow on Instagram, or subscribe to a podcast on Apple. It will go out 3-4 days after email 3.What about when a customer does purchase?If they do click through to a product or start a purchase you can add them to a browse or cart abandonment email. Nothing ruins conversions and deliverability faster than spamming your customers and ending up in the social/promotions inbox.If you liked this, Chase and I also broke down losing and winning emails. If you didn't like this, hit me where it hurts with a 1 star review on Apple. see hubwealthy.com/wealthy
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