Lots of eCommerce merchants see their homepage as simply a placeholder.But the truth is, your homepage plays a crucial role in communicating your message to potential customers and nudging them to take the next action.If shoppers land on your homepage and get the wrong impression, it's likely they'll bounce.To that end, here's 4 quick-fire principles to follow when designing your homepage:Decide the purpose of your homepage - do you want to use you homepage to promote your sale? Drive people to your new collection or convince cold traffic you're trustworthy? The best homepages are those that are designed around the brand's primary goal.Put your most important stuff at the top - visual hierarchy is the next most important thing to nail on your homepage. Include your value proposition and CTA buttons above the fold to make it easy for visitors to understand what to do next.Remove elements that distract from your conversion goal - Use lashings of white space to limit distractions and keep things crystal clear for visitors. Keep the number of different color combinations to a minimum where possible. Place secondary CTAs beneath the fold.Design for mobile-first - it's predicted that over 70% of eCommerce sales will happen via mobile in 2021. So, no matter how impressive your homepage is on a laptop, if it isn't optimized for mobile, you're in trouble.To see these principles in action - check out this free Google Drive swipe file of 10+ outstanding eCommerce homepagesTo read more on how to design a killer homepage, check out the full blog post version of this post I wrote here. see hubwealthy.com/wealthy
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