Hey community,If you are launching a product on Product Hunt here is a checklist you mind find useful. Let me know if I miss anything.1. First, build an audience. You will need a couple of hundreds of upvotes to hit the front page, so grow a mailing list of at least 500+ followers (or any other sort of audience, like Twitter)2. If you start from scratch, I highly recommend using the "Ship" feature of ProductHunt. Creating a following base directly on PH is much more actionable when you launch3. In the meantime, start some conversation in the Discussion section of PH. As always, try to bring value to your topic. It should give you some followers as well.4. Build a good product that sounds obvious but if you want to get all these upvotes, you better have a good product.Iterate on your product as much as you can. Use the feedback you got from your early users to build the "perfect" product.Work on the UI/UX. You'll be spawned in a list with plenty of other projects. You better stand out.Create some growth/retention strategy. You will have tons of visits during the launch day. Be sure to have a way to transform all this traffic into conversion.You'll receive a massive spike of traffic on launch day, so be prepared.Get some testimonials/social proof before launch. That will help for conversion.How to post1. TimingProduct Hunt launches are all about timing. The homepage is reset every day at 12 am PST. So schedule your post just after 12 am PST, that way, you'll have 24hrs of exposure. It's also a good way to get some traction before the big guys from Silicon Valley.2. DaysIf you want maximum exposure and traffic, you should launch on Tuesday/Wednesday/Thursday. They also are the most competitive days - launch there only if you're fully prepared.3. Catchy listing3.1 TitleThis one is easy. Just use the name of your product, no emojis3.2 Logo & taglineThe logo is a 240x240 image, and that's what attracts the visitors. Use a high-contrast logo to stand out easily. Don't overthink it. Use Canva and make a simple one.3.3 Slides or Video2 missions here:Tell the world your product's purposeShow your product and convince visitors that they want to know more (and upvote/comment)You should really spend some time on the slide, not really on the design (again, use Canva), but on the content. Explain what problem you're solving and how it will help your customers be faster/cheaper/…If you're comfortable with video, do it, I really think it is worth it. Loom is probably the best way to go here. Create a short screencast to show your solution.3.4 Maker's commentYour first comment as a maker is super important. It should contain - What's the problem you're solving - How you're solving it - Who can benefit from it3.5 DiscountIt's not mandatory, but the ProductHunt community appreciates it when you create a special discount for the launch.4.Be huntedIt was super important in the first days of PH to be "hunted" by a super famous member of PH. It's not really the case anymore. But having a "Hunter" will help you increase your reach. All his followers will receive an email about your product! (And he also can share your work on his social media) You'll have some extra exposure.5.Launch DayThe first hours are crucial. The US is still sleeping. That's when you need to stand out quickly do that, you'll need as many upvotes/comments as you can in the first 3-4 hours!Contact all your UE/Asian-based contacts and share your launch!Post on FB groups, Slack channels, etcPost on indiehackersInteract as much as you can. Answer to EVERY comment on product hunt and on every platform you posted on, every DM you have as fast as you can. Start discussions. Don't be spammy people will support you when you launch, don't spam people asking for upvotes. Don't ask people to create new accounts, or your product can be banned! Try to get some real engagement instead, answer questions, start conversations.6.After the LaunchA launch on Product Hunt will bring you some traffic for at least a week after the D-Day! You'll receive some comments on your page, some questions on social media, a lot of new connections as well - and maybe some PR requests.Don't forget to answer them!And use this launch to grow your audience and reputation online!Share your experience/insights/results with your audienceLook for PH collections website, ask for an updatePut a nice PH badge on your websiteBonus point: the PH newslettersIf you're ranked enough, your product will be in the Daily and weekly newsletter. Each newsletter brings you 1000+ visitors. see hubwealthy.com/wealthy
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