Reasons to focus on specific types of clients

Your business, such as a marketing agency, may have enjoyed gaining a variety of clients over the past 15 years. This could be anything from schools to retail. However, in recent years, the marketing landscape has become more and more complex. It takes a significant amount of time and energy to learn about the interests of each client and create solutions for them. That’s why I suggest focusing on perhaps four or five specific kinds of clients (maybe a bit more, maybe less).There are numerous reasons for this:You can focus the SEO of your website on the interests of those specific buyer personas. For example, you could have a website page or section dedicated to lawn service providers, small retail shops, or colleges. That way your company will be more likely to show up on search for those niches. You would probably want to be more specific, according to region or client characteristics. Your specific client types could be similar, such as retail, lifestyle products, and travel.What you have learned by working with one or two of these client types could then be applied to similar clients. That way, you don’t have to test out so many variables. That helps reduce planning and strategizing time, and creates more efficient workflows.You could create templates, worksheets and put together small teams focused on certain aspects of the marketing, to create replicable processes. For example, systems for performing research, for placing ads, and for updating digital media profiles.You may want to check out the Hubspot blog and Canva templates to find more resources. Have a wonderful week! see hubwealthy.com/wealthy