Email is one of the most powerful growth engines for any entrepreneur trying to ramp up sales.However, not many get it right.Part of the reason is that entrepreneurs end up focusing on either a very low volume that needs scale, or too much volume with almost no personalization (we get these in our inbox every day...).So really, cold email personalization at scale - why should you care?If you want to schedule dozens of opportunities on a monthly basis, you need a formula to repeatedly stand out from the crowd. A formula that makes replies like these feel normal in your day-to-day life:"I've got hundreds of SDRs emailing me, trying to LinkedIn me or sending inmail. You hit out of the ball park and for the first time I'm replying.""Hey, Like your approach - let's do it. Speak Monday.""Sure, I'd be happy to chat. Give me a call before 9:30am this morning.""I have to say I was looking forward to that call! Let's chat next week.""Wonderful cold email - I've got 30 minutes at 8am PST tomorrow or an hour at 2pm PST""Hi, Nice email, original and engaging! Let me have a link to your product but I have to tell you I have done a lot of work in this area over the past 12 months so feel we are mainly sorted. However, happy to see if we have any gaps.""Yes I do! Let me know some times that work for you."The secret?Successful outbound sales lies in 3 main factors:Targeted relevanceOutstanding personalizationScalabilityDon’t worry. I’ll show you how - all secrets uncovered.The Formula:Personalization with good reason. A great first sentence is crucial. Prospects will pay attention to your email if you hook them quickly. Use something specific you know about all prospects to grab their attention.Natural segue & did my homework. Transition and connect the hook you used in the first sentence with the problem you are trying to solve. Don’t forget to create an intriguing message and make it all about them.Problem. Now, make sure your message is compelling by mentioning a problem they care about. For instance, C-level executives have different problems than middle managers or individual contributors. Use this knowledge to adapt your message accordingly.Approach and solution. Segue with a clear and concise value proposition. Leave the details for the call if the prospect is interested in a specific issue.Social Proof. Social proof has a positive impact on your conversion rates. One of the easiest ways to do it is to show relevant examples of existing customers.Intent-Gauging Call to Action (CTA). Finish your emails with one simple call to action. A/B test different calls to action. Sometimes a simple question like "What do you think?" works better than trying to immediately schedule a call. Or vice versa.Here's a real example I used leveraging a hobby that prospects and I had in common. If you want to dive deeper into this formula with more real examples and a step-by-step guide on how to craft an email like this, you can follow this guide.--------Hope this helps, Happy to help if you're struggling with your cold emails! see hubwealthy.com/wealthy
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