Moving into other Regions

I was part of an IPO that almost immediately failed.One of the lessons I learnt was around growing by region.We were based in Australia but quickly grew into Canada, then UK.The lesson learnt here was the difference between talent and culture. Finding the right talent in Toronto was really easy, good strong sales force with wonderful experience. The only issue was they all lacked the knowledge of our culture back at HQ.The converse of this was taking a sales leader from our HQ to open another office in UK. They brought the standards, culture, know how and communication rhythms.This has a massive effect on culture, who we hired locally, the behaviour traits we looked for and ultimately results.The UK thrived and ended up outperforming all other offices and the standards were sky high.The Canadian office was an indefensible failure, we went through managers, staff and offices. Burnt through cash and achieved very little.In short, export the right people to grow your business. Use your HQ as a talent incubator and give responsibility to the people who model the best of your culture. see hubwealthy.com/wealthy