Positioning: The Battle for Your Mind by Al Ries and Jack Trout.

What’s the name of the first person to walk on the moon?Neil Armstrong, of course.Now, What’s the name of the second?This is no Knock on Buzz Aldrin but this is just an example. Being first gives you a healthy advantage over the competition.I read the book positioning: the battle for your mind by Al Ries and Jack Trout recently and here are some key takeaways.Positioning is a unique approach to communication, which starts with a product, a company, service, or even a country.Since our minds take in so much information every day, we naturally block out anything we believe is less important or relevant to us.This mechanism causes a tremendous amount of information to slip through the cracks when it isn’t communicated properly and that’s why so many businesses fail to get the message across.According to Trout and Ries, positioning isn’t about what we do to our products, but instead what we do to the minds of prospects. It’s a matter of effective communication.Linkt to the entire summary in the comments. see hubwealthy.com/wealthy