We’re in this somewhat awkward stage where we are moving more upmarket in terms of our client base, meaning naturally that our prices are rising. By upmarket I mean we’re attracting larger businesses whereas when we started we mainly worked with smaller businesses and one man bands.We’re finding that these price rises are somewhat alienating to smaller clients who are suddenly asking “why are you now charging this insane amount for a website etc”. They want to keep using us due to the quality of service compared to other agencies who work with small businesses (who mainly throw out poor templates sites). The truth is the work is less profitable compared to working for larger clients.I’ve considered setting up a Small Business division because it’s still a profitable market and to turn our back on it completely I think would be stupid. The main idea behind this is to offer financing for a website of any size and complexity, opening up the potential of better sites to smaller companies.I’m not talking pay monthly crap template sites like most offer but full site builds, branding etc that’s on par with larger projects. They put down a deposit, desired term and we offer them the opportunity to just pay monthly for the project’s cost. We’d take control of the domain as a requirement and no ownership of the site would be given until all balances are cleared, with interest being charged on the monthly amounts.Similar to a car PCP, the business gets a site without worrying about paying a large amount out.Thoughts on the idea? see hubwealthy.com/wealthy
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