We're talking Loom, Canva, Figma, Uber and moreForget Ads, CPC, LTV or any of that jargon.The most important key metric is TTVLet's dig into this.1) Time to value. i.e, the time from when a customer invests into your product "by signing up" to the time they get the outcome (their pain solved)This travel time needs to be AS short as possible.This is how the best are doing it and how you can too.2) Loom:They ask you to download the chrome extension (highest barrier).You record and video and stop, that's it...the second you share the video the value is achievedTo shorten this they:upload the video asyncprefill the titleauto-copy link3) Canva:Without signing up you can work with a pre-built templateDesign the template toCreate the exact designAchieve wow factorOn download (Ask to sign up)4) Uber:Sign up via phone number"Permissioned location access"Choose destinationAutomatically show you "how much cheaper it is to taxi"Immediate feedback on when taxi arrives (< 5min)5) Value is created when the customer can achieve their dream outcome, WITH a certain amount of guarantee, without putting ANY effort & at blazing fast speed6) So ask yourself what are the key things you can do to reduce the time to value for your customer.Can you get rid of signups?Show perceived value?Offer a guaranteeMake it 1 click instead of 3? see hubwealthy.com/wealthy
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