The most important things people overlook when starting a business

I've worked in two different agencies, one focused on tech and another on Ecom and Onlyfans models (we'll just focus on Ecom for now), helping companies scale their marketing as well as build them up from the very early stages with brand strategy, messaging, and creative production.After years of working in these agencies as well as studying the top tech and ecom brands day in and day out, I've found the qualities that all these brands had, but so many startups are overlooking.show why you do what you do + what future you’re building.Define a larger cause than just selling products or services. Tesla doesn’t sell cars, they’re selling a sustainable future. "What is the larger cause that you stand for and how will you make people want to be a part of it?" [h/t - David sacks]beautiful, but simple landing pageMost important when you're starting out with one feature product.Explain to a 5 year old what you doWhat makes your product different than the rest.Have a clear visual. Show someone your audience can relate to using your product in action.Build trust with social proofCTASome example landing pages I really like are growarber.com and carawayhome.comcommunity firstOk not all companies focus on this, but going forward they should. Catering to your community helps with word of mouth that you can leverage for marketing. More earned marketing rather than spamming mass digital adsThe brand should encourage their community’s dreams, justify their failures, kill their fears, and go against their enemies. - [h/t - marketing examples]if they do run ads, they try to grab your attention in the first second, not the first 3 secondsIf someone is scrolling through their feed and they skip over your content, is that any different than spam?align your KPI with customer incentiveI learned this from youtube a few years ago. For a while, their main KPI was watch time. So instead of rewarding content creators by views, which someone could easily click on and exit out in one second and it would still count, they focused on time watched.This benefits both youtube and the viewers because it keeps people on youtube for longer and encourages content creators to upload better videos for their audience.product is a pain killer, not a vitamin.There needs to be some type of some type of reward / good feeling after using the product and have a feeling of something missing when they don’t.I learned this from the book The Power of Habit where Claude Hopkins helped promote Pepsodent into one of the best known products and helped create a toothbrushing habit across America.What he did was find a certain trigger and reward to subconciously build the habit into people by creating a craving. The trigger was running your tongue across your teeth and if you felt any film, you would need to use pepsodent to get rid of it and have beautiful teeth.I also learned that the minty feeling is not beneficial at all to healthy teeth, but that feeling of minty breath gives people the reward of knowing their teeth are fine. And anytime they don't have that minty feeling, it's a trigger to brush their teeth.As opposed to vitamins, yeah you know they're good for you, but you may skip some days or weeks because you're probably not seeing any triggers to take them or any immediate rewards from it.spend more time educating their audience.Uncertainty of outcome is the biggest pain point that stop people from purchasing. Build trust through education.they don’t sell products, they sell transformations.The transfer of energy is unbelievably overlooked in building brands. You need to take people from one state of mind to another.From bored to enthusiasticFrom indecisive to 100% certainFrom hopeless to hopefulFrom unskilled to competentFrom broke to wealthytreat their audience as something bigger than just customersThis goes back to community building. Brands like Nike turn their customers into athletes, Shopify turns users into entreprenuers, Spotify turns people into curators.founders are “at one” with their nicheOr at least very knowledgeable and understand why things are happening and able reverse engineer if needed. I look at it as someone learning to code. You may memorize scripts, but you won’t really understand what’s going on. And if something doesn’t work out the way you hoped, are you able to reverse engineer and find the problem?This also helps with knowing customer pain points and being able to understand data to see how you can improve, or pivot your product.naming your startup something simpleIf you read it, you can easily pronounce it . If you hear it, you can easily spell it . [h/t - some tech guy on twitter]Hope this helps any future CEO's! :) see hubwealthy.com/wealthy