What effect would this have on your business?---I'll keep things short, but whenever a client tells me that they have an issue that I could possibly solve - I ask them what effect this issue will have on their business if it remains unsolved.They'll answer you, and not only will they think over the negative consequences should they choose to not hire you and ignore the issue, they'll basically give you your entire sales script for you. They'll tell you everything you need to repeat back to them to close the sale.Now, when I show a client something I want them to buy, and they show interest - I ask the same - what effect would it have on your business should you buy this from me/us?And the same as with the 'issue avoidance' - it helps both you and your potential customer to understand the real reasons they should buy your product.Most of the times when I use this question and the customer answers - I start preparing the agreements to be signed - since then I know I've got all I need to write down and convince them that they should go for whatever it is I am proposing 😁 see hubwealthy.com/wealthy
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