I launched a niche digital marketing agency 6 months ago.We just passed $100k in total sales.I'll explain exactly how I did it. This will work for you whether you're building an agency offering SEO, PPC, content, social media, web design, copywriting or all of the above.Step 1 - Solve One Problem A successful business solves problems.A highly successful business goes all in on solving one problem extremely well.Example:Imagine it's Thursday night. You're hungry, and you've been craving pizza.There are two restaurants you need to choose between.One offers a range of Italian food. Spaghetti, lasagne, risotto, gnocchi, pizza and more.The food is delicious. The restaurant is popular.The other restaurant offers one thing only. Pizza. Really fucking amazing pizza. The marinara sauce recipe is honed to perfection. The flour is ground on site to the chef's exact specifications. The ovens are specialist pizza ovens. They are set to the perfect temperature. The meat is all locally sourced. The cheese is the best money can buy. The base is made with a unique sourdough recipe. The chefs are all trained by an old Italian guy who has been making pizza since he was 14 years old.Where do you go when you want pizza?Be the pizza-only restaurant. When people want pizza, they'll come to you.My agency does one thing. We do it better than anyone else. When people want that exact thing, they come to us.Step 2 - CopywritingYour website design does not need to change the world. It should look half decent. I use Squarespace, because it's really easy. If you know wordpress, use wordpress. Just get a good theme or page builder. No need to spend thousands of dollars.What does matter, a lot, is your copywriting. And if you can write, you can learn to write copy.Here's a formula for a homepage that converts.There are others, but this is one is my favourite.AIDCAAttention. Interest. Desire. Conviction. ActionAttention: Grab your reader. Tell them the problem and the solution (you). Do what you need to do to get them to read on.Interest: Get your reader thinking about the problem they're facing. Make them think about how much they want to solve this problem.Desire: You have the solution. It's going to make their life so much better. Everything is going to be great, if they work with you.Conviction: Prove it. Testimonials. Guarantees. It's 100% safe for them to trust that what you're saying is true.Action: CTA - call to action. They need to (insert action here) right now to get this solution and make their life better.This works whether you're selling fanny packs or ferraris.If you can't write like this, get a copywriter. There are millions out there. Just ask to see their existing work and check out 5 pages they've already done. Does every example make you want to buy? Hire that person.Step 3 - SalesMost people suck at sales. They think sales means used car sales-y bullshit. The cheesy, pushy asshole manipulating you is what bad sales looks like. That is how to do an awful job at it.Here's how to do a good job at converting inbound leads via email.Reply with a non-template response. Acknowledge them, their business, their problem. Keep it short and unformatted - that's what a real email looks like. Here's an example.Hey Mike,Thanks for getting in touch. We'd love to build some links for (website name)! Looks like a great business. I love what you guys are doing with your (homepage copy, testimonials, blog content, Instagram, whatever it is that they're doing that is cool).So from here, we can jump on a zoom call if you like (no worries if not), or I can just send you pricing etc if you prefer.What would work best for you?Thanks Mike,(Name)The main goal is to get a conversation started. People buy from people they like, and are already engaged with. Your competitors are going to send a template response. You're going to stand out by being down to earth, engaging, accessible, and actually interested in THEM and THEIR BUSINESS, not just talking about yourself and yours.Step 4 - CommunicationOnce you have actually made the sale, you will stand out from the crowd by being someone who regularly checks in and makes sure they're happy. Have a system in place (a google sheet is fine, and then a CRM is better once you're making money) where you track client communications and ensure they feel looked after. This is how you build relationships, get referrals, get to know them as a person and ensure they keep buying from you and no one else.Step 5 - TestimonialsTestimonials will act like digital salespeople for you. They will create trust beyond anything you say or do.Don't wait for your client to offer a testimonial. Ask for it. And you don't need to wait til you've finished on their campaign. The best time to ask is when they are loving working with you and you've just achieved some sort of success for them. Here's how to ask:Hey Mike - wondered if I could ask a favour.We're updating the website, and I am featuring some of our best clients as testimonials. Would you be open to writing a few lines for me?If it's easier, I could write something for you based on how your campaign has gone so far, and if you're happy, you can just approve it to go on the site.thanks Mike,(Name)This is what I do. And it works tremendously. Everyone says yes - it's a no brainer and costs them nothing at all. You'll do the work for them. You can now write a testimonial that exactly hits the pain point and solution that you offer, and you get to feature their real name, business and photo alongside it. Perfect.And that's about it. Get these things right and you will never struggle to convert clients.If you're wondering where those initial clients come from, here's a short list of where I find them:LinkedinFacebook groupsReddit (yeah)SEO (write content that educates on your niche i.e. how to build backlinks using (method)Happy to answer any questions. see hubwealthy.com/wealthy
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