Why use LinkedIn voice messages?How many LinkedIn voice messages have you ever received? Probably not that many (if any). It’s a new channel that will automatically grab a person’s attention.I've been fully testing several approaches during the past year (video, voice, email, Linkedin text, you name it) and the one that keeps driving crazy engagement rates (above 30%) is... LinkedIn Voice Messages.I was stunned to see this. People are curious because of its novelty, so they engage.How can you best leverage LinkedIn voice messages for sales?Option #1: Use them as an unconventional first touchOption #2: Use them as a soft reminder within a sales sequenceOption #3: Use them as an unexpected last touch...The process?Step 1: Do your research and connect with the potential customer beforehand (2-3 days)Find some elements to personalize your message. This can range from industry, title, interests, etc they mention on the LinkedIn profile to other information you may have collected somewhere else (example: recent company news, referral by xyz, etc).Step 2: Structure your voice message- Be concise. Keep your message under 30 seconds.- Have a powerful and personalized intro (first 7-10 secs).Example: “Hey , I figured I’d drop you a message as I’m sure that everyone is probably texting you at this moment.” OR “Hi , I looked at your profile and saw that you are at . I figured that [topic] falls into your wheelhouse.”- Introduce your value proposition (next 15 secs).Example: “We just got off a call with a client we recently helped solve [issue] for in only a matter of weeks.” OR “We’re currently helping clients with [problem_you_solve] and I was curious to see if this is also something you’ve been facing recently.”- End with an effective call to action (5-10 secs).Example: “I would love to schedule a call to go over this issue, would you be the best person to discuss this with?"Step 3: Record, listen and send your message!When you practice, record it so you can listen to yourself. Make sure you sound conversational, not too formal nor too casual. Speak in a clear tone and don’t rush the script.When you're ready, hit send!Step 4: Follow-up with textProspects aren’t usually aware of this functionality, so they might be skeptical to open your voice message. Send them a personalized very short text to make sure they are prompted to open your recording.------> I've compiled a cheat sheet with a framework that was designed based on the best insights I learned from all the experience I've had so far. It gives you a clear and easy structure to follow and some examples of messages you can use on this type of outreach.Disclaimer: Be aware to not follow these recommendations like a strict script. This is a pure generic suggestion I've made to help you guide in the right direction when you're starting off with something that might be new to you. Feel free to adjust it to your own style and use case. The most important thing I've seen that works is to never stop testing and trying new things. Keep pushing!Hope this helps! see hubwealthy.com/wealthy
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