Perseverance is one of the most important characteristics of successful entrepreneurs. This data from 100,000+ emails is one proof of it.

Persistence is one of the most important characteristics of successful entrepreneurs.Recently, I analyzed data from 100,000+ cold email campaigns by B2B SaaS teams and found that 44% of the interested potential customers come from mastering the science of email follow-up.This means that entrepreneurs can double the number of potentially interested customers by politely (and timely) following up with cold emails.However, many entrepreneurs doing sales by themselves struggle to write follow-up emails that are not pushy but are effective enough at getting positive replies. Most of the time, bad follow-up emails lead to harsh responses and prospects marking you as spam.To avoid that, here's the recipe.1. Always add some valueEvery touch-point is a good opportunity to add something new to your value proposition. Give an overview of your most relevant clients, share case studies, provide a link to your call to action, etc.2. Be conciseKeep your emails short, straight to the point, and don't overpromise. It's a good practice to use the same subject line in one email sequence in order to give context to the conversation. A paragraph that is 3-4 sentences long is usually ok.3. Choose the right timeYou want your potential customers to read and reply so you should contact them when they are more likely to be looking at their inboxes. Early in the morning or late in the afternoon tend to work well.4. Be persistent but don't overdo itThere's a strong correlation between your open/reply rates and the number of times you follow-up. It's acceptable to do a maximum of 3-5 follow-ups within a 30-day window. Check the overall distribution of the percentage of interested replies per email stage and figure out what makes sense for you.5. Add a clear call to actionA call to action at the end of every email will show the prospect what to do next. Make it as easy as possible for them to reply to your email. For instance, if the next step is scheduling a call, suggest possible dates.6. Be original, use humorHumor is always a good way to engage with your prospects. People appreciate a good laugh, and you might break through the noise and get the reply you wanted. You can use a pun, a nice joke, or a GIF that the prospect relates to and understands.In many of my campaigns, I like to use this GIF in the final follow-up email.-------> I'll be sharing 1 sales/growth tip a day for founders on growing teams on Twitter! Stay tuned and feedback on how insightful you think they are is much appreciated! 🙌 see hubwealthy.com/wealthy