
I am familiar with a marketplace startup that’s just out of beta and growing, albeit slowly, but gaining users nonetheless.However, the gross merchandise value (GMV) on the platform is mostly coming from the founder. To hit growth metrics at the end of the month, the founder will buy engagements to drive up revenue. The founders share of revenue each month is a little over half.Looking at their financial projections and valuation model, they do include the founder revenue and do not make a note of it. In their investor updates, they also include the total revenue with no mention of where the bulk comes from.My question is, can/should you include founder revenue in projections and documents or not include it or break it out? see hubwealthy.com/wealthy






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