I know that everyone’s approach to developing customer personas is slightly different.However, I believe there are two main categories to focus on to build out a really well-rounded target customer profile. Those are demographics and psychographics.Demographics are statistics related to your ideal customers.This can include factors such as:AgeGenderJobMarital statusCurrent locationIncomeEducationEmployment statusThe second is psychographics, which are the more intangible aspects I guess. These can reveal what type of buyers they are.This can include factors such as:Interests HabitsAttitudesEmotionsPreferencesValuesLifestyleBoth are equally important when understanding your customer I think. But as a seller / brand / store - how do you find this information? Are there any templates or resources you use to help distill this information? see hubwealthy.com/wealthy
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